Tag: Addressable TV
Why Automation & Collaboration Will Scale Addressable TV
[A version of this post originally published on Ad Age.] In today’s world, where viewers curate their own “must watch TV” across a combination of content...
Webinar: How Speaking the Language of Data Will Drive Success for Addressable TV
Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables...
Cadent Launches Aperture Platform To Support Cross-Screen Multi-Seller Addressable TV Marketplace
Premium Inventory from DISH TV, SLING TV, National Networks, and U.S. MVPDs, representing 62%+ of all U.S. addressable impressions, now available through a self-service platform.
