Cadent Advanced TV Platform now curates addressable audiences by category
Plus a list of scary shows you shouldn't watch by yourself.
Plus, Halloween TV episodes you should know about
Why the advanced TV marketplace needs to start speaking the same language in order to truly scale
Plus more of the TV news you might not otherwise have read.
Plus, Premiere Week ratings and another season of "Stranger Things."
Here's how EU platform operators can achieve scale across data, content and advertising capabilities
Plus, Emmys ratings and other TV news you should read this week
Why data-driven television advertising is important to a modern CPG marketing strategy
The TV news items you need to know this weekend.