The current dynamics in the TV industry should be viewed as an opportunity to initiate change to make all pieces of the ecosystem work better together in service of the advertiser.
A month ago, we announced that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand, Cadent.
Our upfront event this year, “Brand Advertising in a Data-Driven World,” was all about the evolution of brand advertising, the current media landscape and the future of advanced TV. The industry is facing challenges such as audience fragmentation, media inflation...
For some in the industry, this shift feels chaotic. However, we are excited about the new possibilities that data and technology bring to the television marketplace.
Every year, the Cannes Lions brings the advertising industry together to celebrate the best and most innovative creative in the world. Here are a few takeaways from the event.
Chief Product Officer Eoin Townsend on challenges and opportunities in the advanced TV ecosystem.
The annual network upfront presentations have concluded, and agencies and advertisers are strategizing how to best act on the series of announcements, products, tools, and data that promise a more effective and efficient approach to television.
At our 2018 Upfront, Brand Advertising in Transition, our CEO Nick Troiano spoke to an audience of more than 300 media executives about the future of brand advertising.
Today we’re announcing that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand: Cadent.
Advertisers continue to rely on television as the most powerful vehicle for emotionally resonant storytelling. Sight, sound, and motion connect with audiences as no other medium can.