This Week in TV News: The Oscars Viewership and Sprite Ginger

Plus, a new project from the IAB.

/ February 12, 2020

John Tigg Joins Cadent as VP and Managing Director of EMEA

Brings years of leadership experience in ad tech and addressable TV

/ February 10, 2020

This Week in TV News: Top Super Bowl Ads and Planters’ Baby Nut

Plus, a Valentine's Day parody site and news on streaming services

/ February 6, 2020

Congrats to Cadent’s Angelica Rivera, a Cynopsis Rising Star

Angelica Rivera, Senior Analyst, Platform Analytics, was recognized for her contributions to building Cadent’s addressable analytics business

/ February 6, 2020

How Does a Theatrical Run Impact a Movie’s VOD Debut?

Let's take a closer look at box office delta as a planning variable.

/ January 27, 2020

This Week in TV News: Megxit and Mr. Peanut

Plus, representation during Super Bowl LIV ads.

/ January 23, 2020

Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer

Les Carter, formerly VP of Advertising Engineering, Hulu, joins Cadent to lead engineering group

/ January 13, 2020

This Week in TV News: Jeopardy! and CES Trends

Plus, award season kicks off.

/ January 9, 2020