A Fireside Chat with Mars’ Heather Stuckey and Cadent CRO Jim Tricarico

How Mars incorporates innovation as a part of its culture

/ September 21, 2020

0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform

Technology partnership lets advertisers create and activate custom audience segments on-demand and at scale, enables real-time campaign optimization

/ August 24, 2020

Congrats to Cadent’s Rachel Hudson, a Cynopsis Top Woman in Media

Read a conversation between Rachel and last year's winner, Patricia Van Nostrand, VP-Operations

/ August 14, 2020

The Case for TV as an Alternative to Social Media Marketing

How Will the Facebook Boycott Impact TV Advertising?

/ August 4, 2020

What an Uptick in Co-viewing Means for Advertisers

It's no surprise that TV set is still where families gather

/ July 30, 2020

Webinar: Cadent’s Jes Santoro Explores Shifts in Viewer Behavior

How marketers can keep pace with consumers

/ July 24, 2020

‘Hamilton’ and Mobile Shopping During the Pandemic

TV news you can't miss from this week.

/ July 17, 2020

Hyundai’s Road Trip Series and a Cable News Rating Record Quarter

TV news you can't miss from this week.

/ July 2, 2020