This Week in TV News: 2020 Presidential Election TV Ad Spending and In-Store Shopping

Plus, Premiere Week ratings and another season of "Stranger Things."

/ October 4, 2019

Operators Should Deploy Addressable Advertising to Better Compete with Digital Monoliths

Here's how EU platform operators can achieve scale across data, content and advertising capabilities

/ October 2, 2019

This Week in TV News: New Fall Shows and Phoebe Waller-Bridge

Plus, Emmys ratings and other TV news you should read this week

/ September 27, 2019

Advanced TV Offers CPG Marketers the Precision and Scale They Require

Why data-driven television advertising is important to a modern CPG marketing strategy

/ September 25, 2019

This Week in TV News: Tinder’s Streaming Series and a Cheez-It and Pizza Hut Collab

The TV news items you need to know this weekend.

/ September 20, 2019

Advanced TV Marketing Strategies for QSR Success

Why modern QSR campaigns use a variety of channels to engage consumers

/ September 18, 2019

The Impact of an Earlier Oscars Ceremony on On-Demand Planning

Why the timing of Hollywood’s biggest night matters for VOD releases

/ September 17, 2019

This Week in TV News: Customer Trust and Historic Emmy Nominations

The TV news you needed to know about this week.

/ September 13, 2019

Congrats to Cadent’s Patricia Van Nostrand, a Cynopsis Top Woman in Media

Patricia, VP-Operations, was named an Industry Leader for her contributions to the media industry and bringing fresh innovation to the business of advanced television

/ September 10, 2019

Closing the Addressable TV Household Gap with SpotX and Cadent

Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together

/ September 9, 2019