TV’s Evolution to a Customer Journey Marketing Tool

Television is at an inflection point.

/ March 27, 2019

DTC Brands Use TV to Fuel Growth

Data-driven, individualized TV messages work for new and legacy brands alike

/ March 18, 2019

A Deep Dive into March Madness Viewership

Let's break down the tournament audience.

/ March 14, 2019

How Unexpected Events Impact On-Demand Viewing

From snow days to teacher strikes, there are some variables you can't foresee.

/ March 11, 2019

This Week in TV News: SXSW and Brands’ Audience Data Spend

All the TV news you would miss otherwise.

/ March 8, 2019

Meet Cadent’s Data Science Team

Cadent's Director of Data Science on embracing the best of digital to deliver value to clients

/ March 7, 2019

LiveRamp RampUp Wrap-Up: Advanced TV Opportunities

Where the medium is headed and the challenges it has to overcome

/ March 1, 2019