New standards in broadcast TV will enable interactivity in a way that hasn’t been done before.
Cohesion and organization are possible—we must make the decision to move in this direction as an industry.
For some in the industry, this shift feels chaotic. However, we are excited about the new possibilities that data and technology bring to the television marketplace.
Chief Product Officer Eoin Townsend on challenges and opportunities in the advanced TV ecosystem.
The annual network upfront presentations have concluded, and agencies and advertisers are strategizing how to best act on the series of announcements, products, tools, and data that promise a more effective and efficient approach to television.