Category: OTT

The Rising Tide of CTV, OTT and Addressable TV

Research from Cadent, Brand Innovators and TV [R]EV shows marketers think CTV will be critical to reaching audiences in the near future, as will be...

/ March 10, 2021

What’s the Right Way to Get Started with CTV and OTT?

Anyone who is in-market and learning is doing the right thing

/ December 4, 2020

Define This for Me: Device Graph

A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.

/ November 27, 2020

Reach Sports Fans, Wherever They’re Watching

Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming

/ March 30, 2020