Category: OTT
The Rising Tide of CTV, OTT and Addressable TV
Research from Cadent, Brand Innovators and TV [R]EV shows marketers think CTV will be critical to reaching audiences in the near future, as will be...
What’s the Right Way to Get Started with CTV and OTT?
Anyone who is in-market and learning is doing the right thing
Define This for Me: Device Graph
A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.
Reach Sports Fans, Wherever They’re Watching
Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming
