Category: Featured

Featured stories feature some of the best interviews and content on our site.

Fireside Chat Replay: Mars’ Heather Stuckey and Cadent CRO Jim Tricarico

How Mars incorporates innovation as a part of its culture

/ September 21, 2020

Why 4INFO Is a Great Match for Cadent

What 4INFO’s technology and Cadent’s linear and addressable buy-side and sell-side technology means for advertisers

/ January 2, 2020

Cadent’s Next Step in Fulfilling the Cross-Channel Promise of TV

How the acquisition of 4INFO furthers our mission to restore simplicity to TV.

/ January 2, 2020

Meet Cadent Advanced TV Platform

From pivot tables to a next-generation addressable TV platform

/ November 7, 2018

A Simplified, Unified, TV Industry Will Help Marketers Win

The current dynamics in the TV industry should be viewed as an opportunity to initiate change to make all pieces of the ecosystem work better together in service of the advertiser.

/ July 30, 2018

The Enduring Power of Sight, Sound, and Motion

At our 2018 Upfront, Brand Advertising in Transition, our CEO Nick Troiano spoke to an audience of more than 300 media executives about the future of brand advertising.

/ June 13, 2018

The Next Chapter of TV Is Just Beginning

Advertisers continue to rely on television as the most powerful vehicle for emotionally resonant storytelling. Sight, sound, and motion connect with audiences as no other medium can.

/ June 10, 2018