Category: Featured

Featured stories feature some of the best interviews and content on our site.

Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV

/ November 23, 2020

Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns

Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT

/ November 18, 2020

Three Keys to Approaching Fragmentation in TV

H&R Block's Andrew Martinson and Cadent's Jes Santoro take a closer look at the unprecedented tax season

/ October 30, 2020

Why Broadcast TV Is More Relevant than Ever

The TVB's Steve Lanzano, Post's TD Dixon and Cadent's Rick Beispel discussed why local TV was key this year

/ October 30, 2020

Reaching Fragmented Audiences with OTT and CTV

Sanofi's Dana Bhargava and Cadent's Jamie Power discuss why bringing data to TV is the start of an evolution across channels

/ October 29, 2020

The Future of Reaching TV Audiences Will Be About Adaptability

Empower's Cathy Schaffner and Cadent's Jim Tricarico in conversation

/ October 29, 2020

A Fireside Chat with Mars’ Heather Stuckey and Cadent CRO Jim Tricarico

How Mars incorporates innovation as a part of its culture

/ September 21, 2020

Webinar: Cadent’s Jes Santoro Explores Shifts in Viewer Behavior

How marketers can keep pace with consumers

/ July 24, 2020

Why 4INFO Is a Great Match for Cadent

What 4INFO’s technology and Cadent’s linear and addressable buy-side and sell-side technology means for advertisers

/ January 2, 2020