Category: Featured
Featured stories feature some of the best interviews and content on our site.
Cadent to Expand Automated Addressable Linear and VOD Advertising Platform across Europe with Liberty Global
Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021
Empower® Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform
Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers
Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients
Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV
Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns
Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT
Three Keys to Approaching Fragmentation in TV
H&R Block's Andrew Martinson and Cadent's Jes Santoro take a closer look at the unprecedented tax season
Why Broadcast TV Is More Relevant than Ever
The TVB's Steve Lanzano, Post's TD Dixon and Cadent's Rick Beispel discussed why local TV was key this year
Reaching Fragmented Audiences with OTT and CTV
Sanofi's Dana Bhargava and Cadent's Jamie Power discuss why bringing data to TV is the start of an evolution across channels
The Future of Reaching TV Audiences Will Be About Adaptability
Empower's Cathy Shaffner and Cadent's Jim Tricarico in conversation
Fireside Chat Replay: Danone’s Surbhi Martin and Cadent’s Jes Santoro
How Danone's Two Good brand gives back
A Fireside Chat with Mars’ Heather Stuckey and Cadent CRO Jim Tricarico
How Mars incorporates innovation as a part of its culture
