Category: Featured

Featured stories feature some of the best interviews and content on our site.

Cadent Virtual Upfront: Marketers’ Discuss Priorities for ’21-22, Need for Accountability and Transparency

Thought leaders from Initiative, Empower, 2NIL Holdings, TCA and more share their perspectives on Upfronts

/ April 8, 2021

Women at Cadent: Deepti Goyal, Senior Director of Quality Assurance

Deepti discusses team motivation, women in engineering, and the importance of volunteerism

/ March 30, 2021

Women at Cadent: Nina Keinberger, Vice President of Research

Nina talks about rock-star dreams, effective leadership, and what we can learn from sailing crews

/ March 25, 2021

Women at Cadent: Camille Marcos Napa, Senior Counsel

Camille talks about taking a nonlinear career path, the benefits of being a working mother, and what we should all be reading

/ March 23, 2021

The Rising Tide of CTV, OTT and Addressable TV

Research from Cadent, Brand Innovators and TV [R]EV shows marketers think CTV will be critical to reaching audiences in the near future, as will be audience-based buying

/ March 10, 2021

Cadent Celebrates Women in Science Day

Meet two women leading innovation in advanced advertising for Cadent's Data Science team.

/ February 11, 2021

Cadent Announces Expansion of TV Identity Graph Partnership with Premion

Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales

/ February 2, 2021

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021

/ January 5, 2021

Empower® Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers

/ December 17, 2020

Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV

/ November 23, 2020