Category: Featured

Featured stories feature some of the best interviews and content on our site.

Cadent Launches Aperture Platform To Support Cross-Screen Multi-Seller Addressable TV Marketplace

Premium Inventory from DISH TV, SLING TV, National Networks, and U.S. MVPDs, representing 62%+ of all U.S. addressable impressions, now available through a self-service platform.

/ July 13, 2021

Cadent Virtual Upfront: Marketers’ Discuss Priorities for ’21-22, Need for Accountability and Transparency

Thought leaders from Initiative, Empower, 2NIL Holdings, TCA and more share their perspectives on Upfronts

/ April 8, 2021

The Rising Tide of CTV, OTT and Addressable TV

Research from Cadent, Brand Innovators and TV [R]EV shows marketers think CTV will be critical to reaching audiences in the near future, as will be...

/ March 10, 2021

Cadent Celebrates Women in Science Day

Meet two women leading innovation in advanced advertising for Cadent's Data Science team.

/ February 11, 2021

Cadent Announces Expansion of TV Identity Graph Partnership with Premion

Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for...

/ February 2, 2021

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021

/ January 5, 2021

Empower® Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers

/ December 17, 2020

Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV

/ November 23, 2020

Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns

Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT

/ November 18, 2020