Category: Featured
Featured stories feature some of the best interviews and content on our site.
Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients
Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV
Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns
Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT
Three Keys to Approaching Fragmentation in TV
H&R Block's Andrew Martinson and Cadent's Jes Santoro take a closer look at the unprecedented tax season
Why Broadcast TV Is More Relevant than Ever
The TVB's Steve Lanzano, Post's TD Dixon and Cadent's Rick Beispel discussed why local TV was key this year
Reaching Fragmented Audiences with OTT and CTV
Sanofi's Dana Bhargava and Cadent's Jamie Power discuss why bringing data to TV is the start of an evolution across channels
The Future of Reaching TV Audiences Will Be About Adaptability
Empower's Cathy Schaffner and Cadent's Jim Tricarico in conversation
Fireside Chat Replay: Danone’s Surbhi Martin and Cadent’s Jes Santoro
How Danone's Two Good brand gives back
A Fireside Chat with Mars’ Heather Stuckey and Cadent CRO Jim Tricarico
How Mars incorporates innovation as a part of its culture
Webinar: Cadent’s Jes Santoro Explores Shifts in Viewer Behavior
How marketers can keep pace with consumers
Why 4INFO Is a Great Match for Cadent
What 4INFO’s technology and Cadent’s linear and addressable buy-side and sell-side technology means for advertisers
