Category: Featured

Featured stories feature some of the best interviews and content on our site.

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021

/ January 5, 2021

Empower® Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers

/ December 17, 2020

Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV

/ November 23, 2020

Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns

Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT

/ November 18, 2020

Three Keys to Approaching Fragmentation in TV

H&R Block's Andrew Martinson and Cadent's Jes Santoro take a closer look at the unprecedented tax season

/ October 30, 2020

Why Broadcast TV Is More Relevant than Ever

The TVB's Steve Lanzano, Post's TD Dixon and Cadent's Rick Beispel discussed why local TV was key this year

/ October 30, 2020

Reaching Fragmented Audiences with OTT and CTV

Sanofi's Dana Bhargava and Cadent's Jamie Power discuss why bringing data to TV is the start of an evolution across channels

/ October 29, 2020

The Future of Reaching TV Audiences Will Be About Adaptability

Empower's Cathy Shaffner and Cadent's Jim Tricarico in conversation

/ October 29, 2020

A Fireside Chat with Mars’ Heather Stuckey and Cadent CRO Jim Tricarico

How Mars incorporates innovation as a part of its culture

/ September 21, 2020