Category: CTV

The Rising Tide of CTV, OTT and Addressable TV
Research from Cadent, Brand Innovators and TV [R]EV shows marketers think CTV will be critical to reaching audiences in the near future, as will be audience-based buying
Research from Cadent, Brand Innovators and TV [R]EV shows marketers think CTV will be critical to reaching audiences in the near future, as will be audience-based buying