Category: CTV

4 Tips to Elevate Your CTV Strategy

Guest Author: Keelia Schumacher, Senior Director of Sales, Data Axle As we head into 2022, it’s expected that 60% of American consumers will be watching...

/ December 8, 2021

The Rising Tide of CTV, OTT and Addressable TV

Research from Cadent, Brand Innovators and TV [R]EV shows marketers think CTV will be critical to reaching audiences in the near future, as will be...

/ March 10, 2021