Category: Cadent

Cadent Virtual Upfront: Marketers’ Discuss Priorities for ’21-22, Need for Accountability and Transparency

Thought leaders from Initiative, Empower, 2NIL Holdings, TCA and more share their perspectives on Upfronts

/ April 8, 2021

Women at Cadent: Deepti Goyal, Senior Director of Quality Assurance

Deepti discusses team motivation, women in engineering, and the importance of volunteerism

/ March 30, 2021

Women at Cadent: Nina Keinberger, Vice President of Research

Nina talks about rock-star dreams, effective leadership, and what we can learn from sailing crews

/ March 25, 2021

Women at Cadent: Camille Marcos Napa, Senior Counsel

Camille talks about taking a nonlinear career path, the benefits of being a working mother, and what we should all be reading

/ March 23, 2021

Cadent’s Future of TV Summit: Watch Sessions On-Demand

How can marketers reach their audiences next year? Cadent held a virtual summit with brand marketers to discuss

/ December 2, 2020

Maximize Your TV Reach with Strategic Broadcast Buys

Let’s explore broadcast – what makes it a strategic choice today and why broadcast and cable together are a powerful combination.

/ November 24, 2020

How Cadent Supported Employee Well-Being This Year

In a challenging year, Cadent's Be Well program became even more important to supporting employee health.

/ November 20, 2020

Three Keys to Approaching Fragmentation in TV

H&R Block's Andrew Martinson and Cadent's Jes Santoro take a closer look at the unprecedented tax season

/ October 30, 2020

Why Broadcast TV Is More Relevant than Ever

The TVB's Steve Lanzano, Post's TD Dixon and Cadent's Rick Beispel discussed why local TV was key this year

/ October 30, 2020

Reaching Fragmented Audiences with OTT and CTV

Sanofi's Dana Bhargava and Cadent's Jamie Power discuss why bringing data to TV is the start of an evolution across channels

/ October 29, 2020