Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices
From pivot tables to a next-generation addressable TV platform
Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns
A month ago, we announced that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand, Cadent.
Our upfront event this year, “Brand Advertising in a Data-Driven World,” was all about the evolution of brand advertising, the current media landscape and the...
Chief Product Officer Eoin Townsend on challenges and opportunities in the advanced TV ecosystem.