The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats
Patricia, VP-Operations, was named an Industry Leader for her contributions to the media industry and bringing fresh innovation to the business of advanced television
Today we’re proud to announce a long-term, strategic technology relationship with Liberty Global, which selected Cadent Advanced TV Platform to enable delivery of targeted ads to different households during the same program, on behalf of broadcasters and programmers. John Paul, Managing...
Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices
Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns