Category: Cadent News

Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer

Les Carter, formerly VP of Advertising Engineering, Hulu, joins Cadent to lead engineering group

/ January 13, 2020

Why 4INFO Is a Great Match for Cadent

What 4INFO’s technology and Cadent’s linear and addressable buy-side and sell-side technology means for advertisers

/ January 2, 2020

Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers

The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats

/ January 2, 2020

Jes Santoro Joins Cadent Senior Sales Leadership

Brings years of leadership experience in TV, ad tech and more.

/ December 18, 2019

Congrats to Cadent’s Patricia Van Nostrand, a Cynopsis Top Woman in Media

Patricia, VP-Operations, was named an Industry Leader for her contributions to the media industry and bringing fresh innovation to the business of advanced television

/ September 10, 2019

Congrats to Cynopsis Rising Star Allison Smith

Allison, an Associate Media Director, Cadent entertainment, was recognized as an emerging leader in media

/ February 6, 2019

Cadent and Liberty Global Bring Data-Driven, Targeted TV to the UK

Today we’re proud to announce a long-term, strategic technology relationship with Liberty Global, which selected Cadent Advanced TV Platform to enable delivery of targeted ads to different households during the same program, on behalf of broadcasters and programmers. John Paul, Managing...

/ December 4, 2018

Liberty Global Selects Cadent to Deliver Addressable TV Ad Platform

Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices

/ December 4, 2018

Meet Cadent Advanced TV Platform

From pivot tables to a next-generation addressable TV platform

/ November 7, 2018

Cadent Launches Next-Gen National Addressable TV Platform

Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns

/ November 7, 2018