0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform
Technology partnership lets advertisers create and activate custom audience segments on-demand and at scale, enables real-time campaign optimization
Brings years of leadership experience in ad tech and addressable TV
Angelica Rivera, Senior Analyst, Platform Analytics, was recognized for her contributions to building Cadent’s addressable analytics business
Les Carter, formerly VP of Advertising Engineering, Hulu, joins Cadent to lead engineering group
The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats
Patricia, VP-Operations, was named an Industry Leader for her contributions to the media industry and bringing fresh innovation to the business of advanced television
Today we’re proud to announce a long-term, strategic technology relationship with Liberty Global, which selected Cadent Advanced TV Platform to enable delivery of targeted ads to different households during the same program, on behalf of broadcasters and programmers. John Paul, Managing...