Category: Cadent News
Congrats to Cynopsis Rising Star Allison Smith
Allison, an Associate Media Director, Cadent entertainment, was recognized as an emerging leader in media
Cadent and Liberty Global Bring Data-Driven, Targeted TV to the UK
Today we’re proud to announce a long-term, strategic technology relationship with Liberty Global, which selected Cadent Advanced TV Platform to enable delivery of targeted ads to different households during the same program, on behalf of broadcasters and programmers. John Paul, Managing...
Liberty Global Selects Cadent to Deliver Addressable TV Ad Platform
Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices
Meet Cadent Advanced TV Platform
From pivot tables to a next-generation addressable TV platform
Cadent Launches Next-Gen National Addressable TV Platform
Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns
One for TV
A month ago, we announced that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand, Cadent.
5 Takeaways from Our 2018 Upfront
Our upfront event this year, “Brand Advertising in a Data-Driven World,” was all about the evolution of brand advertising, the current media landscape and the future of advanced TV. The industry is facing challenges such as audience fragmentation, media inflation...
Why I Joined the Cadent Team
Chief Product Officer Eoin Townsend on challenges and opportunities in the advanced TV ecosystem.
