Category: Cadent News
0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform
Technology partnership lets advertisers create and activate custom audience segments on-demand and at scale, enables real-time campaign optimization
John Tigg Joins Cadent as VP and Managing Director of EMEA
Brings years of leadership experience in ad tech and addressable TV
Congrats to Cadent’s Angelica Rivera, a Cynopsis Rising Star
Angelica Rivera, Senior Analyst, Platform Analytics, was recognized for her contributions to building Cadent’s addressable analytics business
Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer
Les Carter, formerly VP of Advertising Engineering, Hulu, joins Cadent to lead engineering group
Why 4INFO Is a Great Match for Cadent
What 4INFO’s technology and Cadent’s linear and addressable buy-side and sell-side technology means for advertisers
Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers
The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats
Jes Santoro Joins Cadent Senior Sales Leadership
Brings years of leadership experience in TV, ad tech and more.
Congrats to Cadent’s Patricia Van Nostrand, a Cynopsis Top Woman in Media
Patricia, VP-Operations, was named an Industry Leader for her contributions to the media industry and bringing fresh innovation to the business of advanced television
Congrats to Cynopsis Rising Star Allison Smith
Allison, an Associate Media Director, Cadent entertainment, was recognized as an emerging leader in media
Cadent and Liberty Global Bring Data-Driven, Targeted TV to the UK
Today we’re proud to announce a long-term, strategic technology relationship with Liberty Global, which selected Cadent Advanced TV Platform to enable delivery of targeted ads to different households during the same program, on behalf of broadcasters and programmers. John Paul, Managing...
