Category: Cadent News
Cadent to Expand Automated Addressable Linear and VOD Advertising Platform across Europe with Liberty Global
Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021
Empower® Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform
Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers
Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients
Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV
Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns
Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT
0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform
Technology partnership lets advertisers create and activate custom audience segments on-demand and at scale, enables real-time campaign optimization
John Tigg Joins Cadent as VP and Managing Director of EMEA
Brings years of leadership experience in ad tech and addressable TV
Congrats to Cadent’s Angelica Rivera, a Cynopsis Rising Star
Angelica Rivera, Senior Analyst, Platform Analytics, was recognized for her contributions to building Cadent’s addressable analytics business
Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer
Les Carter, formerly VP of Advertising Engineering, Hulu, joins Cadent to lead engineering group
Why 4INFO Is a Great Match for Cadent
What 4INFO’s technology and Cadent’s linear and addressable buy-side and sell-side technology means for advertisers
Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers
The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats
