Category: Cadent News
Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer
Les Carter, formerly VP of Advertising Engineering, Hulu, joins Cadent to lead engineering group
Why 4INFO Is a Great Match for Cadent
What 4INFO’s technology and Cadent’s linear and addressable buy-side and sell-side technology means for advertisers
Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers
The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats
Jes Santoro Joins Cadent Senior Sales Leadership
Brings years of leadership experience in TV, ad tech and more.
Congrats to Cadent’s Patricia Van Nostrand, a Cynopsis Top Woman in Media
Patricia, VP-Operations, was named an Industry Leader for her contributions to the media industry and bringing fresh innovation to the business of advanced television
Congrats to Cynopsis Rising Star Allison Smith
Allison, an Associate Media Director, Cadent entertainment, was recognized as an emerging leader in media
Cadent and Liberty Global Bring Data-Driven, Targeted TV to the UK
Today we’re proud to announce a long-term, strategic technology relationship with Liberty Global, which selected Cadent Advanced TV Platform to enable delivery of targeted ads to different households during the same program, on behalf of broadcasters and programmers. John Paul, Managing...
Liberty Global Selects Cadent to Deliver Addressable TV Ad Platform
Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices
Meet Cadent Advanced TV Platform
From pivot tables to a next-generation addressable TV platform
Cadent Launches Next-Gen National Addressable TV Platform
Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns
