Category: Brand-building
The Case for TV as an Alternative to Social Media Marketing
How Will the Facebook Boycott Impact TV Advertising?
Why Uber Believes in the Power of Humanity in Marketing
During times of crisis, normalcy—and even humor—in brand messaging can provide value to audiences
How Barbie Keeps Audiences Engaged, 61 Years Later
Mattel’s SVP and Global Head of Barbie and Dolls, Lisa McKnight, on the brand's multiplatform approach to reaching generations of fans
