Category: Advanced TV
Define This for Me: Device Graph
A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.
Define This for Me: Unduplicated Reach
All marketers want to reach the most relevant audiences for their products and services, and they want to do it at effective intervals and frequencies.
Define This for Me: Advanced TV
What's advanced TV? We break down the term in our glossary series.
Fireside Chat Replay: Danone’s Surbhi Martin and Cadent’s Jes Santoro
How Danone's Two Good brand gives back
A Fireside Chat with Mars’ Heather Stuckey and Cadent CRO Jim Tricarico
How Mars incorporates innovation as a part of its culture
The Case for TV as an Alternative to Social Media Marketing
How Will the Facebook Boycott Impact TV Advertising?
Webinar: Cadent’s Jes Santoro Explores Shifts in Viewer Behavior
How marketers can keep pace with consumers
Trust and Flexibility Define Strong Partnerships
Cadent CRO Jim Tricarico discussed building trust in the TV business with MediaVillage Editor and Lead Industry Analyst Jeff Minsky
How Barbie Keeps Audiences Engaged, 61 Years Later
Mattel’s SVP and Global Head of Barbie and Dolls, Lisa McKnight, on the brand's multiplatform approach to reaching generations of fans
