A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.
All marketers want to reach the most relevant audiences for their products and services, and they want to do it at effective intervals and frequencies.
What's advanced TV? We break down the term in our glossary series.
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Cadent CRO Jim Tricarico discussed building trust in the TV business with MediaVillage Editor and Lead Industry Analyst Jeff Minsky
Mattel’s SVP and Global Head of Barbie and Dolls, Lisa McKnight, on the brand's multiplatform approach to reaching generations of fans