Category: Advanced TV

Define This for Me: Device Graph

A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.

/ November 27, 2020

Define This for Me: Unduplicated Reach

All marketers want to reach the most relevant audiences for their products and services, and they want to do it at effective intervals and frequencies.

/ November 16, 2020

Define This for Me: Advanced TV

What's advanced TV? We break down the term in our glossary series.

/ November 13, 2020

A Fireside Chat with Mars’ Heather Stuckey and Cadent CRO Jim Tricarico

How Mars incorporates innovation as a part of its culture

/ September 21, 2020

The Case for TV as an Alternative to Social Media Marketing

How Will the Facebook Boycott Impact TV Advertising?

/ August 4, 2020

Webinar: Cadent’s Jes Santoro Explores Shifts in Viewer Behavior

How marketers can keep pace with consumers

/ July 24, 2020

Trust and Flexibility Define Strong Partnerships

Cadent CRO Jim Tricarico discussed building trust in the TV business with MediaVillage Editor and Lead Industry Analyst Jeff Minsky

/ June 22, 2020

How Barbie Keeps Audiences Engaged, 61 Years Later

Mattel’s SVP and Global Head of Barbie and Dolls, Lisa McKnight, on the brand's multiplatform approach to reaching generations of fans

/ May 21, 2020