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Start with what you want to accomplish.
Don't believe everything you've read about addressable TV.
Advertising Week holds a special place among our roster of industry events simply for its ability and willingness to be free and flexible with the content. Many media, technology and advertising-related events hone in on a specific subject, media type...
We go beyond the basics with tune-in campaigns, making the most of data and our partnerships to drive success.
It's time for brands and agencies to take their data strategy into their own hands.