Category: Addressable TV

How Cadent Functions Like an In-House Ad Tech Team to Operators

Read why Cadent's patented addressable linear TV solution plays a critical role for our partners, including Liberty Global

/ January 5, 2021

Cadent’s Future of TV Summit: Watch Sessions On-Demand

How can marketers reach their audiences next year? Cadent held a virtual summit with brand marketers to discuss

/ December 2, 2020

Why Uber Believes in the Power of Humanity in Marketing

During times of crisis, normalcy—and even humor—in brand messaging can provide value to audiences

/ May 28, 2020

Reach Sports Fans, Wherever They’re Watching

Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming

/ March 30, 2020

Three DTC Challenges Marketers Can Address with Advanced TV

Direct-to-consumer brands are facing new hurdles. Data-driven TV can help.

/ March 19, 2020

How Addressable TV Is Changing Auto Marketing

An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli 

/ March 10, 2020

Why Cadent Is Embracing Automation and Digital Tools for Addressable TV

Cadent VP Rachel Herbstman talks about what's new with Cadent Analytics

/ December 3, 2019

We’re Simplifying How Marketers Find Their TV Audiences

Cadent Advanced TV Platform now curates addressable audiences by category

/ October 30, 2019

The addressable TV realities brands and agencies should know

Why the advanced TV marketplace needs to start speaking the same language in order to truly scale

/ October 16, 2019