Category: Addressable TV

Map of the United States depicting TV landscape

Why Automation & Collaboration Will Scale Addressable TV

[A version of this post originally published on Ad Age.] In today’s world, where viewers curate their own “must watch TV” across a combination of content...

/ November 16, 2021

Webinar: How Speaking the Language of Data Will Drive Success for Addressable TV

Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables...

/ September 28, 2021

How Cadent Functions Like an In-House Ad Tech Team to Operators

Read why Cadent's patented addressable linear TV solution plays a critical role for our partners, including Liberty Global

/ January 5, 2021

Cadent’s Future of TV Summit: Watch Sessions On-Demand

How can marketers reach their audiences next year? Cadent held a virtual summit with brand marketers to discuss

/ December 2, 2020

Why Uber Believes in the Power of Humanity in Marketing

During times of crisis, normalcy—and even humor—in brand messaging can provide value to audiences

/ May 28, 2020

Reach Sports Fans, Wherever They’re Watching

Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming

/ March 30, 2020

Three DTC Challenges Marketers Can Address with Advanced TV

Direct-to-consumer brands are facing new hurdles. Data-driven TV can help.

/ March 19, 2020

How Addressable TV Is Changing Auto Marketing

An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli 

/ March 10, 2020

Why Cadent Is Embracing Automation and Digital Tools for Addressable TV

Cadent VP Rachel Herbstman talks about what's new with Cadent Analytics

/ December 3, 2019