Category: Addressable TV

We’re Simplifying How Marketers Find Their TV Audiences

Cadent Advanced TV Platform now curates addressable audiences by category

/ October 30, 2019

Three addressable TV realities brands and agencies should know

Why the advanced TV marketplace needs to start speaking the same language in order to truly scale

/ October 16, 2019

Operators Should Deploy Addressable Advertising to Better Compete with Digital Monoliths

Here's how EU platform operators can achieve scale across data, content and advertising capabilities

/ October 2, 2019

Advanced TV Offers CPG Marketers the Precision and Scale They Require

Why data-driven television advertising is important to a modern CPG marketing strategy

/ September 25, 2019

Closing the Addressable TV Household Gap with SpotX and Cadent

Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together

/ September 9, 2019

Why Addressable Advertising Is a Core Component of Smart Pharma Marketing

Pharma marketers have more opportunities than ever to connect with consumers

/ July 18, 2019

How Data-Driven TV Connects Auto Marketers with Their Audiences

Successful omnichannel automotive marketing balances awareness and one-to-one targeting

/ July 16, 2019

How Cadent Addressable and Data-Driven Linear Give TimberTech an Edge Over the Competition

Using Cadent Advanced TV Platform, TimberTech precisely targets audiences

/ June 17, 2019

Don’t Buy Addressable TV Until You Answer These Questions

Start with what you want to accomplish.

/ February 21, 2019

Cultivating Preference in the Digital Age

TV can move customers along their journey to purchase

/ December 12, 2018