Category: Addressable TV

Why Uber Believes in the Power of Humanity in Marketing

During times of crisis, normalcy—and even humor—in brand messaging can provide value to audiences

/ May 28, 2020

Reach Sports Fans, Wherever They’re Watching

Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming

/ March 30, 2020

Three DTC Challenges Marketers Can Address with Advanced TV

Direct-to-consumer brands are facing new hurdles. Data-driven TV can help.

/ March 19, 2020

How Addressable TV Is Changing Auto Marketing

An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli 

/ March 10, 2020

Why Cadent Is Embracing Automation and Digital Tools for Addressable TV

Cadent VP Rachel Herbstman talks about what's new with Cadent Analytics

/ December 3, 2019

We’re Simplifying How Marketers Find Their TV Audiences

Cadent Advanced TV Platform now curates addressable audiences by category

/ October 30, 2019

The addressable TV realities brands and agencies should know

Why the advanced TV marketplace needs to start speaking the same language in order to truly scale

/ October 16, 2019

Operators Should Deploy Addressable Advertising to Better Compete with Digital Monoliths

Here's how EU platform operators can achieve scale across data, content and advertising capabilities

/ October 2, 2019

Advanced TV Offers CPG Marketers the Precision and Scale They Require

Why data-driven television advertising is important to a modern CPG marketing strategy

/ September 25, 2019

Closing the Addressable TV Household Gap with SpotX and Cadent

Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together

/ September 9, 2019