Category: Addressable TV
Why Automation & Collaboration Will Scale Addressable TV
[A version of this post originally published on Ad Age.] In today’s world, where viewers curate their own “must watch TV” across a combination of content...
Webinar: How Speaking the Language of Data Will Drive Success for Addressable TV
Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables...
How Cadent Functions Like an In-House Ad Tech Team to Operators
Read why Cadent's patented addressable linear TV solution plays a critical role for our partners, including Liberty Global
Cadent’s Future of TV Summit: Watch Sessions On-Demand
How can marketers reach their audiences next year? Cadent held a virtual summit with brand marketers to discuss
Why Uber Believes in the Power of Humanity in Marketing
During times of crisis, normalcy—and even humor—in brand messaging can provide value to audiences
Reach Sports Fans, Wherever They’re Watching
Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming
Three DTC Challenges Marketers Can Address with Advanced TV
Direct-to-consumer brands are facing new hurdles. Data-driven TV can help.
How Addressable TV Is Changing Auto Marketing
An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli
Why Cadent Is Embracing Automation and Digital Tools for Addressable TV
Cadent VP Rachel Herbstman talks about what's new with Cadent Analytics
