Category: Addressable TV

Closing the Addressable TV Household Gap with SpotX and Cadent

Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together

/ September 9, 2019

Why Addressable Advertising Is a Core Component of Smart Pharma Marketing

Pharma marketers have more opportunities than ever to connect with consumers

/ July 18, 2019

How Data-Driven TV Connects Auto Marketers with Their Audiences

Successful omnichannel automotive marketing balances awareness and one-to-one targeting

/ July 16, 2019

How Cadent Addressable and Data-Driven Linear Give TimberTech an Edge Over the Competition

Using Cadent Advanced TV Platform, TimberTech precisely targets audiences

/ June 17, 2019

Don’t Buy Addressable TV Until You Answer These Questions

Start with what you want to accomplish.

/ February 21, 2019

Cultivating Preference in the Digital Age

TV can move customers along their journey to purchase

/ December 12, 2018

Meet Cadent Advanced TV Platform

From pivot tables to a next-generation addressable TV platform

/ November 7, 2018

Perception Versus Reality: What’s Possible with Addressable TV Today

Don't believe everything you've read about addressable TV.

/ November 5, 2018

Advertising Week 2018: Embracing Technology, Consistency and Optimization

Advertising Week holds a special place among our roster of industry events simply for its ability and willingness to be free and flexible with the content. Many media, technology and advertising-related events hone in on a specific subject, media type...

/ October 8, 2018

Driving Addressable Tune-in Campaigns with Smart Data Strategy

We go beyond the basics with tune-in campaigns, making the most of data and our partnerships to drive success.

/ September 26, 2018