Category: Addressable TV
We’re Simplifying How Marketers Find Their TV Audiences
Cadent Advanced TV Platform now curates addressable audiences by category
Three addressable TV realities brands and agencies should know
Why the advanced TV marketplace needs to start speaking the same language in order to truly scale
Operators Should Deploy Addressable Advertising to Better Compete with Digital Monoliths
Here's how EU platform operators can achieve scale across data, content and advertising capabilities
Advanced TV Offers CPG Marketers the Precision and Scale They Require
Why data-driven television advertising is important to a modern CPG marketing strategy
Closing the Addressable TV Household Gap with SpotX and Cadent
Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together
Why Addressable Advertising Is a Core Component of Smart Pharma Marketing
Pharma marketers have more opportunities than ever to connect with consumers
How Data-Driven TV Connects Auto Marketers with Their Audiences
Successful omnichannel automotive marketing balances awareness and one-to-one targeting
How Cadent Addressable and Data-Driven Linear Give TimberTech an Edge Over the Competition
Using Cadent Advanced TV Platform, TimberTech precisely targets audiences
Don’t Buy Addressable TV Until You Answer These Questions
Start with what you want to accomplish.
Cultivating Preference in the Digital Age
TV can move customers along their journey to purchase
