Category: Addressable TV

Why Addressable Advertising Is a Core Component of Smart Pharma Marketing

Pharma marketers have more opportunities than ever to connect with consumers

/ July 18, 2019

How Data-Driven TV Connects Auto Marketers with Their Audiences

Successful omnichannel automotive marketing balances awareness and one-to-one targeting

/ July 16, 2019

How Cadent Addressable and Data-Driven Linear Give TimberTech an Edge Over the Competition

Using Cadent Advanced TV Platform, TimberTech precisely targets audiences

/ June 17, 2019

Don’t Buy Addressable TV Until You Answer These Questions

Start with what you want to accomplish.

/ February 21, 2019

Cultivating Preference in the Digital Age

TV can move customers along their journey to purchase

/ December 12, 2018

Meet Cadent Advanced TV Platform

From pivot tables to a next-generation addressable TV platform

/ November 7, 2018

Perception Versus Reality: What’s Possible with Addressable TV Today

Don't believe everything you've read about addressable TV.

/ November 5, 2018

Advertising Week 2018: Embracing Technology, Consistency and Optimization

Advertising Week holds a special place among our roster of industry events simply for its ability and willingness to be free and flexible with the content. Many media, technology and advertising-related events hone in on a specific subject, media type...

/ October 8, 2018

Driving Addressable Tune-in Campaigns with Smart Data Strategy

We go beyond the basics with tune-in campaigns, making the most of data and our partnerships to drive success.

/ September 26, 2018

Standardized Addressable Reporting Creates Smarter Marketing

It's time for brands and agencies to take their data strategy into their own hands.

/ September 12, 2018