Direct-to-consumer brands are facing new hurdles. Data-driven TV can help.
Cadent VP Rachel Herbstman talks about what's new with Cadent Analytics
Cadent Advanced TV Platform now curates addressable audiences by category
Why the advanced TV marketplace needs to start speaking the same language in order to truly scale
Here's how EU platform operators can achieve scale across data, content and advertising capabilities
Why data-driven television advertising is important to a modern CPG marketing strategy
Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together
Pharma marketers have more opportunities than ever to connect with consumers