Category: Addressable TV
Closing the Addressable TV Household Gap with SpotX and Cadent
Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together
Why Addressable Advertising Is a Core Component of Smart Pharma Marketing
Pharma marketers have more opportunities than ever to connect with consumers
How Data-Driven TV Connects Auto Marketers with Their Audiences
Successful omnichannel automotive marketing balances awareness and one-to-one targeting
How Cadent Addressable and Data-Driven Linear Give TimberTech an Edge Over the Competition
Using Cadent Advanced TV Platform, TimberTech precisely targets audiences
Don’t Buy Addressable TV Until You Answer These Questions
Start with what you want to accomplish.
Cultivating Preference in the Digital Age
TV can move customers along their journey to purchase
Meet Cadent Advanced TV Platform
From pivot tables to a next-generation addressable TV platform
Perception Versus Reality: What’s Possible with Addressable TV Today
Don't believe everything you've read about addressable TV.
Advertising Week 2018: Embracing Technology, Consistency and Optimization
Advertising Week holds a special place among our roster of industry events simply for its ability and willingness to be free and flexible with the content. Many media, technology and advertising-related events hone in on a specific subject, media type...
Driving Addressable Tune-in Campaigns with Smart Data Strategy
We go beyond the basics with tune-in campaigns, making the most of data and our partnerships to drive success.
