Category: Addressable TV
Why Uber Believes in the Power of Humanity in Marketing
During times of crisis, normalcy—and even humor—in brand messaging can provide value to audiences
Reach Sports Fans, Wherever They’re Watching
Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming
Three DTC Challenges Marketers Can Address with Advanced TV
Direct-to-consumer brands are facing new hurdles. Data-driven TV can help.
How Addressable TV Is Changing Auto Marketing
An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli
Why Cadent Is Embracing Automation and Digital Tools for Addressable TV
Cadent VP Rachel Herbstman talks about what's new with Cadent Analytics
We’re Simplifying How Marketers Find Their TV Audiences
Cadent Advanced TV Platform now curates addressable audiences by category
The addressable TV realities brands and agencies should know
Why the advanced TV marketplace needs to start speaking the same language in order to truly scale
Operators Should Deploy Addressable Advertising to Better Compete with Digital Monoliths
Here's how EU platform operators can achieve scale across data, content and advertising capabilities
Advanced TV Offers CPG Marketers the Precision and Scale They Require
Why data-driven television advertising is important to a modern CPG marketing strategy
Closing the Addressable TV Household Gap with SpotX and Cadent
Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together
