All posts by Jamie Power

Jamie is Chief Data Officer and COO of Advanced TV. Based out of Cadent's New York office, Jamie co-founded one2one Media, now part of Cadent. She believes in the power of data to drive precision audience-targeting across screens and is focused on bringing advanced analytics to the television marketplace.

What’s the Right Way to Get Started with CTV and OTT?

Anyone who is in-market and learning is doing the right thing

/ December 4, 2020

The addressable TV realities brands and agencies should know

Why the advanced TV marketplace needs to start speaking the same language in order to truly scale

/ October 16, 2019

DTC Brands Take It to The Next Level with Addressable TV

The power of sight, sound and motion boosts growing brands.

/ May 16, 2019

Meet Cadent Advanced TV Platform

From pivot tables to a next-generation addressable TV platform

/ November 7, 2018

Perception Versus Reality: What’s Possible with Addressable TV Today

Don't believe everything you've read about addressable TV.

/ November 5, 2018

Standardized Addressable Reporting Creates Smarter Marketing

It's time for brands and agencies to take their data strategy into their own hands.

/ September 12, 2018

How Cadent Is Driving the TV Marketplace Forward

For some in the industry, this shift feels chaotic. However, we are excited about the new possibilities that data and technology bring to the television...

/ July 3, 2018

2018 Cannes Lions: Bringing Creative, Data & Tech Together

Every year, the Cannes Lions brings the advertising industry together to celebrate the best and most innovative creative in the world. Here are a few...

/ June 27, 2018