Meet Cadent Advanced TV Platform
From pivot tables to a next-generation addressable TV platform
Perception Versus Reality: What’s Possible with Addressable TV Today
Don't believe everything you've read about addressable TV.
Standardized Addressable Reporting Creates Smarter Marketing
It's time for brands and agencies to take their data strategy into their own hands.
How Cadent Is Driving the TV Marketplace Forward
For some in the industry, this shift feels chaotic. However, we are excited about the new possibilities that data and technology bring to the television marketplace.
2018 Cannes Lions: Bringing Creative, Data & Tech Together
Every year, the Cannes Lions brings the advertising industry together to celebrate the best and most innovative creative in the world. Here are a few takeaways from the event.
