TV can be used as a tool to talk to consumers throughout the entire customer journey
TV's place in driving purchase intent
Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices
Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns
Our upfront event this year, “Brand Advertising in a Data-Driven World,” was all about the evolution of brand advertising, the current media landscape and the future of advanced TV. The industry is facing challenges such as audience fragmentation, media inflation...