Cadent

All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

The Role of Television in the Modern Customer Journey

TV can be used as a tool to talk to consumers throughout the entire customer journey

/ January 16, 2019

How TV Fosters Customer Advocacy

We explore what makes a customer loyal to a brand.

/ January 8, 2019

Building to the Purchase Stage of the Customer Journey

TV's place in driving purchase intent

/ December 21, 2018

Cultivating Preference in the Digital Age

TV can move customers along their journey to purchase

/ December 12, 2018

Liberty Global Selects Cadent to Deliver Addressable TV Ad Platform

Platform will enable broadcasters, content owners and advertisers to deliver household addressable advertising to Liberty Global's set-top boxes and other IP devices

/ December 4, 2018

Creating Awareness in the Digital Age

There's a new way to scale awareness

/ November 13, 2018

TV Advertising and the Customer Journey

How consumer behavior has transformed the path to purchase

/ November 12, 2018

Cadent Launches Next-Gen National Addressable TV Platform

Unified platform connects national advertisers with addressable TV suppliers to enable at-scale, data-driven TV campaigns

/ November 7, 2018

One for TV

A month ago, we announced that Cross MediaWorks, Cadent Network, Cadent Technology, and one2one media have come together as a single brand, Cadent.

/ July 25, 2018

5 Takeaways from Our 2018 Upfront

Our upfront event this year, “Brand Advertising in a Data-Driven World,” was all about the evolution of brand advertising, the current media landscape and the future of advanced TV. The industry is facing challenges such as audience fragmentation, media inflation...

/ July 13, 2018