Cadent

All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

This Week in TV News: Baby Nut Is Back and State Farm Premieres Deepfake Creative

Plus, Budweiser brings back its "Whassup" campaign.

/ April 23, 2020

This Week in TV News: New Brand Creative from Potbelly, Busch and Burger King

Plus, more brands are advertising on TV this year than last year.

/ April 17, 2020

This Week in TV News: SNL Is Back and DTC Brands Give Back

Plus, movies with plenty of greenery.

/ April 9, 2020

This Week in TV News: Video Fitness Classes and the Best Creative of the Moment

Plus, imagine how the characters on VEEP would react to the pandemic.

/ April 2, 2020

Reach Sports Fans, Wherever They’re Watching

Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming

/ March 30, 2020

This Week in TV News: TV Shows to Binge and Coke’s Times Square Ad

Plus, famous alcohol branding applied to hand sanitizer bottles.

/ March 26, 2020

This Week in TV News: Late-Night Shows Go Audience-Free

Plus, ESPN and Hallmark refresh their programming in light of the novel coronavirus.

/ March 19, 2020

How Addressable TV Is Changing Auto Marketing

An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli 

/ March 10, 2020

This Week in TV News: TikTok Users and Jif’s GIF Peanut Butter

Plus, the news medium that U.S. consumers trust most.

/ February 27, 2020