This Week in TV News: the Koolaid Man Goes MIA and VW Premieres an Ad Series
Plus, data's impact on profitability.
How Addressable TV Is Changing Auto Marketing
An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli
This Week in TV News: TikTok Users and Jif’s GIF Peanut Butter
Plus, the news medium that U.S. consumers trust most.
This Week in TV News: A Moldy Whopper and the Brands Gen Z Likes Best
Plus, a new record for Democratic primary debate viewership.
This Week in TV News: The Oscars Viewership and Sprite Ginger
Plus, a new project from the IAB.
John Tigg Joins Cadent as VP and Managing Director of EMEA
Brings years of leadership experience in ad tech and addressable TV
This Week in TV News: Top Super Bowl Ads and Planters’ Baby Nut
Plus, a Valentine's Day parody site and news on streaming services
Congrats to Cadent’s Angelica Rivera, a Cynopsis Rising Star
Angelica Rivera, Senior Analyst, Platform Analytics, was recognized for her contributions to building Cadent’s addressable analytics business
This Week in TV News: Ryan Reynolds’ Ad Agency and the Cost of Streaming
Plus, even more Super Bowl ads.
This Week in TV News: Megxit and Mr. Peanut
Plus, representation during Super Bowl LIV ads.
