Cadent

All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

Budweiser’s Father’s Day T-shirts and P&G Creative

The TV news you might've missed.

/ June 19, 2020

Retail Foot Traffic Increases and Brands Get Involved in Social Justice

All the television news you might've missed this week.

/ June 11, 2020

TikTok and a Lord of the Rings Reunion

All the news in branding, TV and entertainment you might've missed this week.

/ May 29, 2020

Why Uber Believes in the Power of Humanity in Marketing

During times of crisis, normalcy—and even humor—in brand messaging can provide value to audiences

/ May 28, 2020

Cinematic Shows and John Krasinski’s Show

Plus, Anheuser-Busch's approach to connecting with fans during the pandemic

/ May 22, 2020

How Barbie Keeps Audiences Engaged, 61 Years Later

Mattel’s SVP and Global Head of Barbie and Dolls, Lisa McKnight, on the brand's multiplatform approach to reaching generations of fans

/ May 21, 2020

This Week in TV News: a Parks and Rec Reunion and the NFL Draft

Plus, it's no surprise that TV viewership will be up this year.

/ April 30, 2020

Seven Lessons in Leadership from Ally Financial’s Andrea Brimmer & Cadent’s Jamie Power

How to persevere during a crisis and other insights from two marketing thought leaders

/ April 27, 2020