Cadent

All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

Why Cadent Is Embracing Automation and Digital Tools for Addressable TV

Cadent VP Rachel Herbstman talks about what's new with Cadent Analytics

/ December 3, 2019

This Week in TV News: Friendsgiving and Super Bowl Ads

Plus, influencers are having a big holiday moment.

/ November 27, 2019

This Week in TV News: the Spanish Christmas Lottery Ad and Disney Plus

And ratings for the latest Democratic debate slip.

/ November 21, 2019

This Week in TV News: A New Star Wars Xbox Ad and Spongebob Gets a New Series

Plus, the impeachment hearings get solid ratings for airing outside of primetime.

/ November 15, 2019

Cadent Recognized for Leadership in Addressable TV Advertising

The Gabbcon ABBI awards honored Cadent for innovative addressable campaigns and audience-based buying technology

/ November 12, 2019

This Week in TV News: New Holiday Creative and Apple TV Plus Shows

Plus, an ANA report on diversity and how automation will impact agency jobs.

/ November 7, 2019

This Week in TV News: Halloween Pizza Ads and Game of Thrones

Plus PlayStation Vue and other news you shouldn't miss.

/ October 31, 2019

This Week in TV News: Video Ad Growth and Beverage Innovation

Plus a list of scary shows you shouldn't watch by yourself.

/ October 25, 2019

This Week in TV News: Jen Aniston Joins Instagram and Syfy Fan-Submitted Spots

Plus, Halloween TV episodes you should know about

/ October 18, 2019

This Week in TV News: a Walter White Pop-Up and an Increase in OTT Subscriptions

Plus more of the TV news you might not otherwise have read.

/ October 11, 2019