Cadent

All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

Advanced TV Offers CPG Marketers the Precision and Scale They Require

Why data-driven television advertising is important to a modern CPG marketing strategy

/ September 25, 2019

This Week in TV News: Tinder’s Streaming Series and a Cheez-It and Pizza Hut Collab

The TV news items you need to know this weekend.

/ September 20, 2019

Advanced TV Marketing Strategies for QSR Success

Why modern QSR campaigns use a variety of channels to engage consumers

/ September 18, 2019

This Week in TV News: Customer Trust and Historic Emmy Nominations

The TV news you needed to know about this week.

/ September 13, 2019

Congrats to Cadent’s Patricia Van Nostrand, a Cynopsis Top Woman in Media

Patricia, VP-Operations, was named an Industry Leader for her contributions to the media industry and bringing fresh innovation to the business of advanced television

/ September 10, 2019

Closing the Addressable TV Household Gap with SpotX and Cadent

Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together

/ September 9, 2019

This Week in TV News: New Standards from the MRC and Heinz Creative

All the TV news you need to know about from this week, conveniently in one place.

/ September 6, 2019

This Week in TV News: Sandwich Wars and Leslie Jones

We're talking about Popeye's chicken sandwich making waves on Twitter and SVOD subscriptions.

/ August 30, 2019

Why Addressable Advertising Is a Core Component of Smart Pharma Marketing

Pharma marketers have more opportunities than ever to connect with consumers

/ July 18, 2019

How Data-Driven TV Connects Auto Marketers with Their Audiences

Successful omnichannel automotive marketing balances awareness and one-to-one targeting

/ July 16, 2019