Cadent

All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

Cadent to Expand Automated Addressable Linear and VOD Advertising Platform across Europe with Liberty Global

Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021

/ January 5, 2021

Empower® Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform

Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers

/ December 17, 2020

Cadent’s Future of TV Summit: Watch Sessions On-Demand

How can marketers reach their audiences next year? Cadent held a virtual summit with brand marketers to discuss

/ December 2, 2020

Define This for Me: Device Graph

A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.

/ November 27, 2020

Maximize Your TV Reach with Strategic Broadcast Buys

Let’s explore broadcast – what makes it a strategic choice today and why broadcast and cable together are a powerful combination.

/ November 24, 2020

Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV

/ November 23, 2020

Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns

Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT

/ November 18, 2020

Define This for Me: Unduplicated Reach

All marketers want to reach the most relevant audiences for their products and services, and they want to do it at effective intervals and frequencies.

/ November 16, 2020

Define This for Me: Advanced TV

What's advanced TV? We break down the term in our glossary series.

/ November 13, 2020

Three Keys to Approaching Fragmentation in TV

H&R Block's Andrew Martinson and Cadent's Jes Santoro take a closer look at the unprecedented tax season

/ October 30, 2020