Why Automation & Collaboration Will Scale Addressable TV
[A version of this post originally published on Ad Age.] In today’s world, where viewers curate their own “must watch TV” across a combination of content...
Veterans Day at Cadent: James Bentley, Senior Cloud Manager
In honor of Veterans Day, we are proud to stand with the individuals who served and sacrificed in the U.S. military. At Cadent, we recognize the value that Veterans bring to...
Octillion Selects Cadent Aperture Platform to Enable Sales Lift Measurement from OTT & CTV Advertising
NEW YORK, Nov. 11, 2021 /PRNewswire/ — Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for...
Hispanic Heritage Month at Cadent: Patricia Van Nostrand
Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...
Hispanic Heritage Month at Cadent: Joan Gonzalez-Delia
Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...
Hispanic Heritage Month at Cadent: Erin Minjares
Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...
Webinar: How Speaking the Language of Data Will Drive Success for Addressable TV
Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables...
Fireside Chat Replay: Citi’s Mike Venables and Cadent’s Jim Tricarico
Earlier this week, Cadent President of Sales and CRO, Jim Tricarico led a fireside chat with Mike Venables, Managing Director, Head of Media at Citi for the Brand Innovators’ Fall 2021...
Livecast Replay: Women Leaders Shaping the Basketball & Sports Marketing Landscape
Last week, Cadent Account Executive, Lauren Treinen hosted a panel with Christy Hedgpeth, COO, WNBA for NBA/WNBA, Kate Johnson, Director and Head of Global Sports...
