All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

This Week in TV News: Video Fitness Classes and the Best Creative of the Moment

Plus, imagine how the characters on VEEP would react to the pandemic.

/ April 2, 2020

Reach Sports Fans, Wherever They’re Watching

Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming

/ March 30, 2020

This Week in TV News: TV Shows to Binge and Coke’s Times Square Ad

Plus, famous alcohol branding applied to hand sanitizer bottles.

/ March 26, 2020

This Week in TV News: Late-Night Shows Go Audience-Free

Plus, ESPN and Hallmark refresh their programming in light of the novel coronavirus.

/ March 19, 2020

How Addressable TV Is Changing Auto Marketing

An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli 

/ March 10, 2020

This Week in TV News: TikTok Users and Jif’s GIF Peanut Butter

Plus, the news medium that U.S. consumers trust most.

/ February 27, 2020

This Week in TV News: A Moldy Whopper and the Brands Gen Z Likes Best

Plus, a new record for Democratic primary debate viewership.

/ February 20, 2020

This Week in TV News: The Oscars Viewership and Sprite Ginger

Plus, a new project from the IAB.

/ February 12, 2020

John Tigg Joins Cadent as VP and Managing Director of EMEA

Brings years of leadership experience in ad tech and addressable TV

/ February 10, 2020