Cadent

All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

Cadent Virtual Upfront: Marketers’ Discuss Priorities for ’21-22, Need for Accountability and Transparency

Thought leaders from Initiative, Empower, 2NIL Holdings, TCA and more share their perspectives on Upfronts

/ April 8, 2021

Women at Cadent: Deepti Goyal, Senior Director of Quality Assurance

Deepti discusses team motivation, women in engineering, and the importance of volunteerism

/ March 30, 2021

Women at Cadent: Nina Keinberger, Vice President of Research

Nina talks about rock-star dreams, effective leadership, and what we can learn from sailing crews

/ March 25, 2021

Women at Cadent: Camille Marcos Napa, Senior Counsel

Camille talks about taking a nonlinear career path, the benefits of being a working mother, and what we should all be reading

/ March 23, 2021

Women at Cadent: Alex Grier, Senior Director of Broadcast Media Buying

Alex shares why showing your human side is critical as a leader, and why expressing gratitude matters

/ March 19, 2021

Women at Cadent: Sarah Collie, Technical Project Manager

Sarah talks through the importance of honesty, patience and clarity as a team enabler

/ March 15, 2021

The Rising Tide of CTV, OTT and Addressable TV

Research from Cadent, Brand Innovators and TV [R]EV shows marketers think CTV will be critical to reaching audiences in the near future, as will be audience-based buying

/ March 10, 2021

Women at Cadent: Akhila Gourishetty, Product Manager, DSP

Akhila talks through smashing stereotypes, learning to invest in yourself, and creating small, achievable goalposts

/ March 4, 2021

Cadent Celebrates Women in Science Day

Meet two women leading innovation in advanced advertising for Cadent's Data Science team.

/ February 11, 2021

Cadent Announces Expansion of TV Identity Graph Partnership with Premion

Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales

/ February 2, 2021