All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

Map of the United States depicting TV landscape

Why Automation & Collaboration Will Scale Addressable TV

[A version of this post originally published on Ad Age.] In today’s world, where viewers curate their own “must watch TV” across a combination of content...

/ November 16, 2021
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Veterans Day at Cadent: James Bentley, Senior Cloud Manager

In honor of Veterans Day, we are proud to stand with the individuals who served and sacrificed in the U.S. military. At Cadent, we recognize the value that Veterans bring to...

/ November 11, 2021

Octillion Selects Cadent Aperture Platform to Enable Sales Lift Measurement from OTT & CTV Advertising

NEW YORK, Nov. 11, 2021 /PRNewswire/ — Cadent, the TV advertising technology company, today announced an expanded partnership with Octillion, the platform as a service company for...

/ November 11, 2021
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Hispanic Heritage Month at Cadent: Patricia Van Nostrand

Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...

/ October 15, 2021
Papel picado at night

Hispanic Heritage Month at Cadent: Joan Gonzalez-Delia

Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...

/ October 8, 2021
Papel picado at night

Hispanic Heritage Month at Cadent: Erin Minjares

Hispanic Heritage Month is September 15th to October 15th – a month to celebrate the history and diversity of Hispanic cultures. This year’s theme, “Esperanza: A Celebration of Hispanic Heritage...

/ October 5, 2021

Webinar: How Speaking the Language of Data Will Drive Success for Addressable TV

Today’s marketing is defined by the growing need for improved measurement and attribution. When reflecting on the TV landscape, you discover that addressable TV enables...

/ September 28, 2021

Fireside Chat Replay: Citi’s Mike Venables and Cadent’s Jim Tricarico  

Earlier this week, Cadent President of Sales and CRO, Jim Tricarico led a fireside chat with Mike Venables, Managing Director, Head of Media at Citi for the Brand Innovators’ Fall 2021...

/ September 23, 2021

Livecast Replay: Women Leaders Shaping the Basketball & Sports Marketing Landscape

Last week, Cadent Account Executive, Lauren Treinen hosted a panel with Christy Hedgpeth, COO, WNBA for NBA/WNBA, Kate Johnson, Director and Head of Global Sports...

/ August 17, 2021