All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

This Week in TV News: Megxit and Mr. Peanut

Plus, representation during Super Bowl LIV ads.

/ January 23, 2020

Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer

Les Carter, formerly VP of Advertising Engineering, Hulu, joins Cadent to lead engineering group

/ January 13, 2020

This Week in TV News: Jeopardy! and CES Trends

Plus, award season kicks off.

/ January 9, 2020

This Week in TV News: The Witcher and a New Spot from TurboTax

Plus, rising ratings for the NFL.

/ January 3, 2020

Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers

The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats

/ January 2, 2020

This Week in TV News: Best Shows of the Decade and TV Execs’ 2020 Priorities

All the TV news you can't miss this week.

/ December 19, 2019

Jes Santoro Joins Cadent Senior Sales Leadership

Brings years of leadership experience in TV, ad tech and more.

/ December 18, 2019

This Week in TV News: Best Ads of the Year and Baby Yoda

Plus a roundup of the must-see shows of 2019.

/ December 13, 2019

This Holiday Season, Here’s How Retailers Are Supercharging Their TV Strategies

Read how retailers are moving customers along their journey to purchase

/ December 9, 2019