Cadent

All posts by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.

Hyundai’s Road Trip Series and a Cable News Rating Record Quarter

TV news you can't miss from this week.

/ July 2, 2020

Trust and Flexibility Define Strong Partnerships

Cadent CRO Jim Tricarico discussed building trust in the TV business with MediaVillage Editor and Lead Industry Analyst Jeff Minsky

/ June 22, 2020

Budweiser’s Father’s Day T-shirts and P&G Creative

The TV news you might've missed.

/ June 19, 2020

Retail Foot Traffic Increases and Brands Get Involved in Social Justice

All the television news you might've missed this week.

/ June 11, 2020

TikTok and a Lord of the Rings Reunion

All the news in branding, TV and entertainment you might've missed this week.

/ May 29, 2020

Why Uber Believes in the Power of Humanity in Marketing

During times of crisis, normalcy—and even humor—in brand messaging can provide value to audiences

/ May 28, 2020

Cinematic Shows and John Krasinski’s Show

Plus, Anheuser-Busch's approach to connecting with fans during the pandemic

/ May 22, 2020

How Barbie Keeps Audiences Engaged, 61 Years Later

Mattel’s SVP and Global Head of Barbie and Dolls, Lisa McKnight, on the brand's multiplatform approach to reaching generations of fans

/ May 21, 2020