Cadent to Expand Automated Addressable Linear and VOD Advertising Platform across Europe with Liberty Global
Cadent's advanced TV platform to be launched across Liberty Global's footprint in 2021
Empower® Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform
Cadent Introduces Next-Generation Advanced TV Platform, Bringing Together Linear and Next-Generation TV Tools for Marketers
Cadent’s Future of TV Summit: Watch Sessions On-Demand
How can marketers reach their audiences next year? Cadent held a virtual summit with brand marketers to discuss
Define This for Me: Device Graph
A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.
Maximize Your TV Reach with Strategic Broadcast Buys
Let’s explore broadcast – what makes it a strategic choice today and why broadcast and cable together are a powerful combination.
Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients
Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV
Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns
Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT
Define This for Me: Unduplicated Reach
All marketers want to reach the most relevant audiences for their products and services, and they want to do it at effective intervals and frequencies.
Define This for Me: Advanced TV
What's advanced TV? We break down the term in our glossary series.
Three Keys to Approaching Fragmentation in TV
H&R Block's Andrew Martinson and Cadent's Jes Santoro take a closer look at the unprecedented tax season
