Earlier this week, Cadent President of Sales and CRO, Jim Tricarico led a fireside chat with Mike Venables, Managing Director, Head of Media at Citi for the Brand Innovators’ Fall 2021 Media Buying Summit. Their discussion centered on the state of media buying in today’s changing media landscape, how Citi stands out from the pack in a competitive financial services marketplace, and the importance of building a strategic data mix. Mike and Jim also touched on how diversity, equity, and inclusion remain at the forefront of Citi’s business model, as well Mike’s experiences moving from the agency world to in-house. 

Watch the full conversation below.  

Posted by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.