In celebration of Women in Science Day, Cadent is highlighting two data scientists who are helping to transform the business of TV.

Meet Katy Fallows, Sr. Data Scientist, and Derya Meral, Data Scientist.

Katy Fallows, Sr. Data Scientist, Cadent

Derya Meral, Data Scientist, Cadent

Both women are leading innovation in Advanced TV Advertising through Machine Learning and AI. They collaborate with various lines of business and engineering to solve complex business challenges and innovate around data driven-decision making.

Katy joined Cadent in 2017 and has been a key part of Cadent’s growth. She has made significant impact to the organization. Katy leverages her background in Astronomy to bring with her experience defining and solving difficult problems. She earned her master’s degree in Astronomy at Boston University where she studied the ionosphere of Mars.

Her team members would describe her as extremely intelligent, witty, insightful, detail oriented and fun to work with!

Outside of work,  Katy enjoys hiking or exploring the city with friends, making jewelry, and drinking too much tea.

Mike Richman, Data Scientist, said, “Katy has been a fantastic mentor since I joined this team as the junior member. We can always count on her leadership – both direct and by example – to guide us towards solutions that are technically sound, well documented, and ultimately valuable for the business.”

Derya recently celebrated her one year anniversary at Cadent and has been an integral part of the core Data Science team. Being a Physicist, she brings a unique thought process and approach to solving some of the toughest problems in the industry. She received her PhD in Physics from Drexel University for her dissertation on molecular dynamics studies of disordered proteins.

Derya’s team members describe her as intelligent, hard-working, thorough, and encouraging.

Outside of work you can find her volunteering for Tech Girls, a non-profit that inspires Middle School girls to explore the possibilities of technology, or sipping on a cup of Turkish coffee. These days, however, Derya is attempting to join Katy in her tea drinking habits.

Mike Richman said that Derya is a great team player and excels at getting projects un-stuck, whether that means offering her insights to others, asking the right questions, or picking up a work-in-progress and taking it forward.

Fun fact: Katy and Derya both led one of the winning teams, Gradient Dissent, for our 2021 internal hackathon.

Learn more about life at Cadent and see available roles on our Careers page.

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Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.