The pandemic has served as an accelerant for many businesses, and TV is no exception, with streaming now accounting for 25% of all TV minutes viewed, according to Nielsen’s latest Total Audience Report.

In October 2020, our Future of TV Summit focused on changing viewership behavior and more in conversations with thought leaders from Post Consumer Brands, H&R Block, Sanofi Consumer Health, Tegna and the TVB. Together with the Cadent team, brand marketers discussed how the consumer journey is evolving, how to reach customers with cross-channel campaigns on broadcast, cable, OTT and CTV and much more.

See below for a roundup of Cadent’s content from the event with links to the on-demand videos for each session.

Learn more about how Cadent connects marketers with the audiences behind the devices.

Posted by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.