Month: November 2020

Define This for Me: Device Graph

A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.

/ November 27, 2020

Maximize Your TV Reach with Strategic Broadcast Buys

Let’s explore broadcast – what makes it a strategic choice today and why broadcast and cable together are a powerful combination.

/ November 24, 2020

Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients

Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV

/ November 23, 2020

How Cadent Supported Employee Well-Being This Year

In a challenging year, Cadent's Be Well program became even more important to supporting employee health.

/ November 20, 2020

Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns

Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT

/ November 18, 2020

Define This for Me: Unduplicated Reach

All marketers want to reach the most relevant audiences for their products and services, and they want to do it at effective intervals and frequencies.

/ November 16, 2020

Define This for Me: Advanced TV

What's advanced TV? We break down the term in our glossary series.

/ November 13, 2020