Month: November 2020
Define This for Me: Device Graph
A device graph can offer marketers the ability to strategically plan and optimize their TV campaigns.
Maximize Your TV Reach with Strategic Broadcast Buys
Let’s explore broadcast – what makes it a strategic choice today and why broadcast and cable together are a powerful combination.
Acxiom Selects Cadent as TV Data Activation Partner for Leading Brand Marketer Clients
Through Cadent Advanced TV Platform, Acxiom Data Will be Available to Activate Across Indexed Linear, Addressable TV, OTT and CTV
How Cadent Supported Employee Well-Being This Year
In a challenging year, Cadent's Be Well program became even more important to supporting employee health.
Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns
Partnership Will Enable Catalina Advertisers to Reach Audiences at Scale, Optimizing and Measuring Across High-Indexed Linear TV, Addressable TV, and OTT
Define This for Me: Unduplicated Reach
All marketers want to reach the most relevant audiences for their products and services, and they want to do it at effective intervals and frequencies.
Define This for Me: Advanced TV
What's advanced TV? We break down the term in our glossary series.
