Last week, Cadent President of Sales and CRO Jim Tricarico hosted a fireside chat with Mars Director of Global Media Partnerships Heather Stuckey. They discussed Heather’s exciting work with Ignition Labs, an innovation group within Mars, as well as how Mars is embracing digital transformation and data as a brand serving its customers during unprecedented times.

Watch the full conversation below.

Posted by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.