Month: August 2020

0ptimus Analytics and Cadent Partner to Integrate On-Demand Data Creation and Audience Modeling Into Advanced TV Platform

Technology partnership lets advertisers create and activate custom audience segments on-demand and at scale, enables real-time campaign optimization

/ August 24, 2020

Congrats to Cadent’s Rachel Hudson, a Cynopsis Top Woman in Media

Read a conversation between Rachel and last year's winner, Patricia Van Nostrand, VP-Operations

/ August 14, 2020

The Case for TV as an Alternative to Social Media Marketing

How Will the Facebook Boycott Impact TV Advertising?

/ August 4, 2020