This week, we’re talking about Budweiser’s Father’s Day swag campaign, brands committing to change and new creative from P&G.
Budweiser brings back a 1975 T-shirt for Father’s Day. The beverage brand originally rolled out its logo T-shirts in the 70s, passing the simple white Ts with a red trim around the neck to young people hanging out on the beaches of coastal towns. Now, the brand is reviving the design “to take Father’s Day back to the peak of when dads had the most swag—the 1970s,” said Budweiser Marketing VP Monica Rustgi. (Adweek)
P&G releases spots addressing biases. The CPG company’s latest creative addresses anti-LGBTQ bias in time for Pride. In a spot called “The Pause” from Grey New York, LGBTQ people talk about the moment when they meet someone and have to consider how they refer to their partners or present themselves. P&G recently ran an ad called “The Choice,” created by Grey and Cartwright and focusing on racism and white allyship that ran on a recent town hall on Oprah’s OWN network and Discovery channels. (Adweek)
Brands commit to change. In response to the racial justice movement, brands are committing to end racism through donations, diversity initiatives, and other commitments. Paypal, for example, is creating a $500 million fund to support black and minority businesses. Find out what Walmart, IBM and others have planned in The New York Times.
The Cannes Lions go virtual. Advertising’s biggest annual event, held in Cannes every year, will be held online June 22-26, and it’s free to sign up. Speakers include Endeavor’s Bozoma Saint John, Anheuser-Busch InBev’s Pedro Earp, FCB’s Susan Credle, Adam & Eve/DDB’s Richard Brim, as well as author and educator Scott Galloway. (Cannes Lions)
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