This week, we’re talking about John Krasinski’s YouTube show getting picked up by ViacomCBS; the best sketches from season 45 of SNL; and shows directed by movie directors.
The best sketches from the weirdest season of SNL. The season began normally with episodes filmed live at the studio, and as shelter-in-place rules were put in place, the show pivoted to pre-recorded shorts. Check out Vulture’s list of the best SNL sketches from this unusual time. (Vulture)
John Krasinski’s show will get the multiplatform treatment. The Office star’s show, Some Good News, is coming to ViacomCBS. The show, which focuses on positive news and anecdotes, got a ton of buzz following episodes featuring the likes of Krasinski’s Office castmates and the original Broadway cast of Hamilton. The YouTube channel for the show garnered 2.57 million subscribers, with the most-viewed episode getting 17 million views. (The Hollywood Reporter)
Shows with a cinematic quality. If you love movies, you might love these shows directed by film directors. The Times rounded up 12 series by directors, including Twin Peaks from David Lynch, which ran between ’90-91, and Steven Soderbergh’s “The Knick” from 2014-15. (The New York Times)
The story of how Anheuser-Busch adapted its message to the pandemic. With bars and sports shutting indefinitely, the beverage brand had to shift more of its focus to e-commerce. DraftLine, the brand’s in-house agency, was built to “help AB-InBev understand consumers’ behaviors to make sure that the messaging used in old and new ads isn’t tone deaf,” according to reporting from Digiday. The brand took a few key steps, including listening very closely to what consumers were saying on social media, and of course, pressure-testing all its ideas during the pandemic. (Digiday)
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