This week, we’re talking about time spent on social in light of the pandemic, virtual prom and graduation experiences, and a meditation app giving back to the unemployed.
Headspace airs its first TV ad. Americans today are dealing with unprecedented unemployment and stress due to the pandemic, and Headspace, the app that offers guided meditation, has seen a sharp increase in interest and use of its product. The brand recently released a 30-second spot created with its agency, Gut, sharing the message that the app is free to anyone who’s unemployed. Headspace also offers resources for healthcare workers, as well as New York City and Los Angeles residents. (Ad Age)
Streaming for the Francophile. The Cannes Film Festival would’ve been happening this week if it weren’t for the pandemic, so the New York Times selected a few movies from 2014-2020 for you to get your French film fix. Among the genres included: Eccentric Postwar Extravaganza, Sociopolitical Intrigue and Bonkers Satire.
Time spent on social is way up. eMarketer estimates average time spent with social media this year will be one hour and 22 minutes per day, about seven minutes more than 2019. Prior to the pandemic, the increase from last year was forecasted to be six seconds. (Adweek)
After prom and graduation let-downs, brands create virtual experiences. Jack in the Box, Her Campus and Natural Light are some of the brands delivering virtual experiences to students who won’t get to enjoy the in-person events that usually cap off high school – prom and graduation. Jack in the Box hosted a star-studded virtual “Prom in the Box” for two California schools with Diplo DJing, along with public livestreams on its Instagram and Twitch accounts. Her Campus, a digital platform targeted toward female college students, is hosting a virtual graduation called #ImStillGraduating with speeches from celebrities like Margaret Cho, Tamron Hall, Billie Jean King, Eva Longoria and Andrew Yang. (Adweek)
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