This week, we’re talking about new posters from McCann Belgrade depicting medical workers in a new light; ratings from the recent NFL draft; and a beloved NBC show coming back for a reunion to raise money for COVID-19 relief. 

Doctors and nurses are the heroes. New creative from McCann Belgrade shows a familiar sight from the past few months, medical workers with marks on their faces from wearing masks, but with a twist – the marks look like they’re from Spider-Man, Iron Man and Batman masks. The ads are part of an outdoor campaign shown in cities across Europe. (Adweek)

The NFL draft scored big ratings. The 2020 NFL Draft’s first night drew a record 15.6 million viewers across ESPN, ABC, NFL Network and ESPN Deportes, a 37% increase over last year. More than 55 million total viewers tuned in to watch the NFL draft. Microsoft Teams served as the primary line of communication between the NFL and its franchises. (CNBC)

TV viewing time will grow by 19 minutes this year. Viewership will be up across demographics this year, with the biggest jump among adults 65 and older, which will grow by almost 5%. (Forbes)

Parks and Recreation is back for COVID-19 relief. The comedy is coming back for a reunion. How did they make it happen with social distancing rules? Each cast member recorded themselves with equipment sent via FedEx, acting as their own sound and camera people.  (LA Times)

Read the most recent TV news

Cadent

Posted by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.