This week, we’re talking about more brands using TV advertising to communicate to their audiences; the best brand creative that’s coming out of the quarantine; and a Busch sweepstakes aimed at couples who had to cancel their wedding plans this year.
Brands embracing creativity during quarantine. In-person production might not be possible right now, but that isn’t stopping brands from producing impactful creative. From Burger King’s “Stay Home of the Whopper” to Jeep’s “Same Day,” this period of time is anything but unproductive for brand marketing. Sandwich chain Potbelly posted a video showing their marketing team on a Zoom call, with a creative director “tossing” sandwiches to his colleagues on the call. (Adweek)
About 26% more brands are using TV than a year ago. In fact, 1,247 more brand marketers are advertising on TV this year, according to data company iSpot.tv. Data used in the study looked at 6,126 different brands using national TV advertising between March 14- April 12. (Ad Age)
Sports viewers go elsewhere for content. What are sports fans watching with all the major sporting events cancelled or postponed? Nielsen data found they’re watching more movies, news and SVOD content. Heavy sports viewers are watching a lot of movies, growing from about 12.5% of total time spent watching TV in early March to 17% in the following weekends. (The Hollywood Reporter)
Busch offers sweepstakes to couples with cancelled weddings. The beer brand launched its #BuschWeddingGift sweepstakes with a video from its spokesperson, Busch Guy, who says that despite a grim-looking wedding season, “As someone with unlimited access to unlimited beer, there might be one way I can try to help.” Two-hundred and fifty winners will get $300 prepaid debit cards to buy Busch beer for up to one year. Friends and family of couples are encouraged to participate in the social campaign as well. (Adweek)
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