These are unprecedented times. As sports fans’ favorite teams go on hiatus, viewers go elsewhere to fit their content needs. Likewise, brands and agencies are adjusting their media plans to reach their audiences at scale without live sports content and tentpole events.
Cadent’s high-indexing linear, OTT/CTV and addressable television solutions help advertisers find missing sports audiences whenever and wherever they are viewing TV. And they can still maintain cost-effective coverage within a full national footprint.
Cadent accesses inventory across 90+ cable networks and leverage its unique combination of audience and historical data to capitalize on those placements that will be the most efficient and effective for brands.
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