This week we’re talking about the disappearance of the Koolaid Man, why data used correctly can change businesses and a new VW ad with famous TV stars.

Koolaid Man is MIA. “KOOL-AID MAN IS MISSING” tweeted @koolaid. This comes a month after Mr. Peanut died in a Super Bowl commercial, reborn as Baby Nut. Never fear – the big pitcher isn’t in danger. He’s just traveling the world looking for the next big Koolaid flavor. See more atkoolaidmystery.com. (Adweek)

How marketers are responding to coronavirus. The novel coronavirus is impacting the global economy, including businesses all over the world. Along with work-from-home policies and event cancellations, many brands are reaching out to customers to communicate their virus prevention practices and plans. Read how brands and agencies are responding to the pandemic via Ad Age.

Data really is the new oil. It’s all about how it’s being used, says a new study from Enterprise Strategy Group and Splunk. In fact, an organization’s profitability can increase by an average of $38 million, or about 13% of a business’s total gross profit, the study found. How a business uses its data impacts not just the ability to “glean insights from its data, but to convert these insights into concrete, data-driven decision-making and real-time action,” a release from Splunk stated. Survey responses came from 1,350 senior business and IT execs across industries in Australia, China, France, Germany, Japan, the UK and the US. (MediaPost)

Billions and Succession stars in a new VW ad. Paul Giamatti from Showtime’s Billions and Kieran Culkin from HBO’s Succession both appear in a string of Volkswagen ads playing characters somewhat similar to their current roles on their respective TV shows. Giamatti plays an accountant to the celebs, constantly talking clients down from ridiculous purchases and tax strategies. Culkin, like his Succession character, plays the wealthy, somewhat out-of-touch character who finally makes a sound choice: buying the Atlas Cross Sport crossover. (Ad Age)

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