Month: March 2020

Reach Sports Fans, Wherever They’re Watching

Cadent Advanced TV Platform helps advertisers find sports viewers as they watch different programming

/ March 30, 2020

This Week in TV News: TV Shows to Binge and Coke’s Times Square Ad

Plus, famous alcohol branding applied to hand sanitizer bottles.

/ March 26, 2020

This Week in TV News: Late-Night Shows Go Audience-Free

Plus, ESPN and Hallmark refresh their programming in light of the novel coronavirus.

/ March 19, 2020

Three DTC Challenges Marketers Can Address with Advanced TV

Direct-to-consumer brands are facing new hurdles. Data-driven TV can help.

/ March 19, 2020

How Addressable TV Is Changing Auto Marketing

An interview with Sr. Director of Addressable Stephen Eidelman and auto journalist Jim Motavalli 

/ March 10, 2020