John Tigg, VP and Managing Director of EMEA, Cadent

Cadent is excited to share that European ad tech executive John Tigg will join Cadent as VP and Managing Director of EMEA. John will report to Keith Kryszczun, SVP of Global Platform Sales.

In his new role, John will lead sales and business development in EMEA, including managing all revenue streams across the region and working closely with the Cadent executive team. John will be based in London.

Previously, John served as Executive Director of TiggSystems, a specialist technology consultancy he founded focused on the addressable and programmatic television advertising ecosystem. Over the course of his 15 year career in the media industry, John has held a number of leadership roles, including most recently serving as SVP of Enterprise and Media Solutions, EMEA at Videology, and prior to that, as Head of Emerging Platforms at Yahoo! UK and Ireland.

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Posted by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.