This week we’re talking about Megan and Harry’s exit from the British royal family; Mr. Peanut unexpectedly passed away; and some Super Bowl ads embrace diversity.
Harry and Meghan’s brand. What will the Duke and Duchess of Sussex focus on post-Megxit? It’s all up in the air. Adweek focuses on the couple’s brand presence and potential for future deals. Read more in Adweek. In other news, HBO Max greenlit an animated satire on the British royal family, with Orlando Bloom among the voice actors involved in the project.
RIP Mr. Peanut. The beloved snack mascot was killed with a car crash and an explosion, and his funeral will air in a spot during the Super Bowl. Brands mourned the Kraft-Heinz brand character on Twitter. Oreo tweeted, “Help us give a 21 dunk salute to our nutty and sweet friend #RIPeanut.” Mr. Clean tweeted, “Always classy, always crunchy, always cleaned up nicely. We’ll miss him! #RIPeanut.” See more brand engagement with the news via Ad Age.
Representation in the Super Bowl. Nearly half (39.5 million or 46%) of Super Bowl viewers last year were women. With that in mind, Ad Age writes that some brands are looking to represent more diversity in their Super Bowl ads. For example, Olay’s ad, “Make Space for Women,” will feature Lilly Singh, Busy Philipps, Taraji P. Henson, Katie Couric and retired NASA astronaut Nicole Stott. In terms of LGBTQ representation, Lil Nas X will be featured in Doritos’ commercial, and “Queer Eye’s” Jonathan Van Ness will star in a Pop-Tarts spot.
Read the most recent TV news.