This week we’re talking about Netflix’s Witcher show, Instagram growth and rising NFL ratings.

TurboTax ad campaign. It’s a new year and that means it’s time to starting anticipating spring, warmer weather and… taxes. TurboTax is on it with a new campaign from Wieden + Kennedy. One spot, “All People Are Tax People,” demonstrates the crazy things people are capable of – including riding a mechanical bull, bodybuilding, splitting checks and removing tattoos – to prove successfully doing your taxes is achievable. A spot from the campaign will air during the Super Bowl. (Adweek)

NFL ratings on the rise. The NFL’s regular-season games averaged nearly 17 million viewers, up 5% from 2018. The highest viewer count for the past 10 years was the 2015 season, when the NFL regular season averaged almost 19 million viewers. (Hollywood Reporter)

The Witcher show gives The Witcher game a boost. Netflix shared a list of its most popular titles of 2019. The Witcher, a show based on a series of books by the same name, was No. 6 out of the top 10 shows and movies. “The Witcher 3: Wild Hunt,” a video game also based on the book, has enjoyed a boost in popularity from the show, with 94,000 people playing the game on Steam, 93% more players than the previous month, according to Kotaku. The game came out four years ago. (The Verge)

Instagram will grow at 4.5% in 2020. Last year’s growth rate was 6.7%. According to eMarketer, the reason for the growth slow-down could be that older age groups aren’t joining as fast as expected. Younger demo growth for the visual-heavy app faces competition from TikTok and Snapchat. (eMarketer)

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