Month: January 2020

How Does a Theatrical Run Impact a Movie’s VOD Debut?

Let's take a closer look at box office delta as a planning variable.

/ January 27, 2020

This Week in TV News: Megxit and Mr. Peanut

Plus, representation during Super Bowl LIV ads.

/ January 23, 2020

Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer

Les Carter, formerly VP of Advertising Engineering, Hulu, joins Cadent to lead engineering group

/ January 13, 2020

This Week in TV News: Jeopardy! and CES Trends

Plus, award season kicks off.

/ January 9, 2020

This Week in TV News: The Witcher and a New Spot from TurboTax

Plus, rising ratings for the NFL.

/ January 3, 2020

Why 4INFO Is a Great Match for Cadent

What 4INFO’s technology and Cadent’s linear and addressable buy-side and sell-side technology means for advertisers

/ January 2, 2020

Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers

The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats

/ January 2, 2020

Cadent’s Next Step in Fulfilling the Cross-Channel Promise of TV

How the acquisition of 4INFO furthers our mission to restore simplicity to TV.

/ January 2, 2020