Month: January 2020
This Week in TV News: Ryan Reynolds’ Ad Agency and the Cost of Streaming
Plus, even more Super Bowl ads.
How Does a Theatrical Run Impact a Movie’s VOD Debut?
Let's take a closer look at box office delta as a planning variable.
This Week in TV News: Megxit and Mr. Peanut
Plus, representation during Super Bowl LIV ads.
This Week in TV News: Academy Awards and Presidential Campaign Ad Spend
And Super Bowl spot mania begins.
Cadent Appoints TV Ad Tech Vet Les Carter as Chief Technology Officer
Les Carter, formerly VP of Advertising Engineering, Hulu, joins Cadent to lead engineering group
This Week in TV News: Jeopardy! and CES Trends
Plus, award season kicks off.
This Week in TV News: The Witcher and a New Spot from TurboTax
Plus, rising ratings for the NFL.
Why 4INFO Is a Great Match for Cadent
What 4INFO’s technology and Cadent’s linear and addressable buy-side and sell-side technology means for advertisers
Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers
The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats
Cadent’s Next Step in Fulfilling the Cross-Channel Promise of TV
How the acquisition of 4INFO furthers our mission to restore simplicity to TV.
