This week we’re talking about impeachment ratings again, plus the launch of Disney Plus and changes to political advertising on major digital platforms.
Disney Plus has a big launch. The streaming service premiered Nov. 12 in the U.S, Canada and the Netherlands. In its first day or so, more than 10 million people registered for an account. The service has a huge content library with Marvel, Star Wars, Pixar and Disney Channel properties. Exclusive shows include “The Mandalorian,” “High School Musical: The Series,” and “The Falcon and the Winter Soldier.” (CNET)
The Spanish Christmas lottery wins Christmas again. Sorry John Lewis – with four new Christmas ads created by Madrid agency Contrapunto BBDO, the Spanish Christmas lottery wins the best holiday creative for 2019 (not an official thing). The four 90-second spots star famous Spanish actors all have a sentimental tone. The Spanish Christmas lottery winnings can be split among a few people, so the ads focus on people sharing their odds with family, friends and acquaintances. (Adweek)
Google and Facebook consider changes to political ads. After Twitter’s announcement that it would stop all political advertising on the platform globally, Google and Facebook are announcing changes in their political ad policies. Google will accept political ads but with limited targeting options, and Facebook is reportedly considering doing the same. (CNBC)
Impeachment hearing ratings are down. On the fourth day of impeachment hearings, 11.4 million viewers tuned in, down from 12 million on day 3. Similarly, last night’s Democratic debate took a hit in the ratings, bringing in a total viewership of 6.5 million, down 29% in overall audience from the low of the previous debate. (Variety)
Read last week’s TV news.