This week we’re talking about new holiday creative making buzz and renewals for four Apple TV Plus shows.

Automation will “transform” agency jobs in the next decade. Eighty percent of agency jobs will be transformed by automation and learning technologies by 2030, forecasts Forrester. A spokesperson told Ad Age that “automation will enhance the agency workforce, not replace it. We’re very much advocating for humans + machines.”  Forrester analyst Jay Pattisall wrote that we can “expect creative leaders of global creative agencies to drop the data dissonance and incorporate data-driven, tech-fueled approaches and platforms into the creative process and toolkit.” Read more on Forrester’s blog

The ANA releases a diversity report. The report found ethnic diversity is poor from the senior level on down, especially for African-American/Black and Hispanic/Latino marketers. A small 12% of CMOs and equivalent positions are held by ethnically diverse marketers, down from 13% last year. (Radio + Television Business Report

Holiday ads are here, and they’re cute. And as usual, British brands are bringing their A-game, including catalog retailer Argos, which produced an “instant classic” by Adweek’s standards. The three-minute spot, running on TV and digital, features a dad and daughter playing Simple Minds’ “Don’t You (Forget About Me)” on drums together. See the ad in its full cutest on Adweek

Four Apple TV Plus shows get a second season. “See,” “For All Mankind,” “Dickinson” and “The Morning Show” are all getting a sophomore season from Apple, Reese Witherspoon and Jennifer Aniston vehicle “Morning Show” is already filming its next set of 10 episodes. (Variety)

Read last week’s TV news.

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