This week we’re talking about “Breaking Bad,” the NFL streaming to more countries through OverTier and an increase in household OTT subscriptions.

Get the full Walter White experience. Well, not the full experience of Walter White, but a “Breaking Bad” experience, complete with set recreations from the show and a themed bar and snacks. Servers will wear  hazmat suits, and fans will get to make their own cocktails during what Vince Gilligan calls “the chance to experience Walt’s world firsthand.” (Adweek)

The NFL is streaming to more countries. In fact, 181 countries and territories will be able to stream NFL games, thanks to the NFL and streamer OverTier. OverTier has held rights to operate NFL Game Pass in Europe since 2017. Now, only three countries (the U.S., Canada and China) will not be served by NFL Game Pass through OverTier. (Variety)

Households are subscribing to more OTT subs. A survey from Parks Associates found the number of households with multiple OTT subs has increased by 130% since 2014, with 46% of U.S. broadband households subscribe to two or more services. The number of OTT services available for subscriptions has gone up 140% in the past five years, according to senior analyst Steve Nason, who added, “consumers are finding they can’t fulfill all their interests through a single service.” (FierceVideo)

CMOs are feeling good about budgets. Gartner’s CMO Spend Survey found that overall marketing budgets were down from about 11% of overall company revenue in 2018 to 10.5% this year, six out of ten CMOs believe budgets are set to tick upward in 2020. Marketing technology investments dropped by 3% year over year, falling to 26% of marketing budgets in 2019. (BusinessWire)

Read last week’s TV news.

Cadent

Posted by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.