This week we’re talking about an Amazon deal for new content from Phoebe Waller-Bridge, new fall TV that premiered this week, falling Emmy Awards viewership and more. 

It’s premiere week. Fall TV is in full swing, with “The Good Doctor,” “Grey’s Anatomy,” “Empire,” “This Is Us’ and “New Amsterdam” all airing episodes this week. Netflix made “The Politician,” starring Ben Platt, Gwyneth Paltrow and Jessica Lange, available to streamers today. Amazon released a one-episode, two-hour musical series finale of “Transparent,” with lead character Moira’s death as the focus. (Newsweek

Emmy viewership drops by a third. Emmy Awards viewership dropped to about 6.9 million viewers, down 32% from last year, according to Nielsen data shared by Fox. This is the first time less than 10 million people have tuned in. Last year, 10.2 million viewers tuned in for the Emmys, which were hosted by Colin Jost and Michael Che. (NBC News)

J. Lo and Shakira will play the halftime show at the Super Bowl. This February, the two pop stars will take the stage in Miami, Pepsi announced with Roc Nation. This is the first time the two singers will perform together, and it marks the NFL’s 100th anniversary. (Ad Age)

Phoebe Waller-Bridge gets Amazon deal. The writer and star of “Fleabag” won six Emmys for the show and signed an Amazon Studios deal for about $20 million per year, according to Variety. Waller-Bridge, also the writer and show-runner for the award-winning Killing Eve,”  will create and produce new shows available through Amazon Prime Video. In a statement, Waller-Bridge said working with the team on “Fleabag” was “the creative partnership dreams are made of.”

Read last week’s TV news.

Cadent

Posted by Cadent

Cadent powers the evolution of TV brand advertising by providing data-driven solutions for buying and selling TV advertising.