Month: September 2019

This Week in TV News: New Fall Shows and Phoebe Waller-Bridge

Plus, Emmys ratings and other TV news you should read this week

/ September 27, 2019

Advanced TV Offers CPG Marketers the Precision and Scale They Require

Why data-driven television advertising is important to a modern CPG marketing strategy

/ September 25, 2019

This Week in TV News: Tinder’s Streaming Series and a Cheez-It and Pizza Hut Collab

The TV news items you need to know this weekend.

/ September 20, 2019

Advanced TV Marketing Strategies for QSR Success

Why modern QSR campaigns use a variety of channels to engage consumers

/ September 18, 2019

The Impact of an Earlier Oscars Ceremony on On-Demand Planning

Why the timing of Hollywood’s biggest night matters for VOD releases

/ September 17, 2019

This Week in TV News: Customer Trust and Historic Emmy Nominations

The TV news you needed to know about this week.

/ September 13, 2019

Congrats to Cadent’s Patricia Van Nostrand, a Cynopsis Top Woman in Media

Patricia, VP-Operations, was named an Industry Leader for her contributions to the media industry and bringing fresh innovation to the business of advanced television

/ September 10, 2019

Closing the Addressable TV Household Gap with SpotX and Cadent

Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP, Technology Sales, Cadent, discuss how the industry can move forward together

/ September 9, 2019

This Week in TV News: New Standards from the MRC and Heinz Creative

All the TV news you need to know about from this week, conveniently in one place.

/ September 6, 2019

We Focus on TV First So the Industry Can Win Together

At Cadent, our attention is on the evolution of TV, always keeping in mind what’s in the best interest of the whole TV ecosystem

/ September 3, 2019