This week, we’re talking about Shark Week, Victoria’s Secret and Disney+.
Shark Week scores high ad impression counts, ratings. Shark Week came to an end on Sunday, and Discovery Channel reported a 109% increase in primetime TV ad impressions compared to the previous year, with nearly one billion TV ad impressions during primetime. Even with that jump in impressions, there were actually fewer primetime commercials airing during Shark Week compared to the previous week. Last year, “Shark Week” brought in nearly 35 million total viewers. Top-performing “Shark Week” content this year included “Andrew Mayne: Ghost Diver” and “I Was Prey.” (Broadcasting and Cable)
Disney bundles up. On Tuesday, Disney announced a bundle plan of Disney+, Hulu basic on-demand, and ESPN+ for $12.99. This price will parallel the competitive streaming services, Netflix and Amazon Prime Video. Rather than purchasing these OTT services separately, this bundle will save consumers $5 per month and provide them with three unique services, including live sports. (Cynopsis)
Victoria’s Secret cancels annual fashion show. As the fashion show has always been surrounded by controversy, Victoria’s Secret decided to pull it from television because they are trying to take their brand in a new direction by “taking a fresh look in every aspect of our business.” The brand no longer saw television as the right fit as they are trying to grow and evolve. Instead of putting focus on the fashion show, they are developing “exciting and dynamic content and a new kind of event.” (CBS News)
The Official Beer of… Coors Light released a series of commercials, with two displaying comedic daily moments for young adults including “… Being Done with my Bra” and “…Drinking in the Shower.’ The aim of the campaign is to target Gen Z and millennials and be their beer of choice for these small celebratory moments throughout the day. (Adweek)