This week, we’re talking about U.S. women in the World Cup, “Stranger Things” season three, and new ads from Amazon and Apple.
U.S. women win the World Cup. The Women’s National Soccer Team brought home a victory against the Netherlands in Lyon, France, last weekend. Soon after, Nike released an inspirational ad called “Never Stop Winning,” heavily featuring star forward Megan Rapinoe. Up next: player endorsements. Keep an eye out for brands partnering with fan favorites including Rapinoe and her teammate Alex Morgan, who currently promotes Secret deodorant, FabFitFun subscription boxes and Molecule mattresses on her Instagram account. (MarketWatch)
World Cup stats. The Women’s World Cup final brought in 14 million viewers on Fox, making it the most watched soccer game since the final in 2015 when the U.S. beat Japan. Nearly 300,000 people streamed the game. This final game had 22% more viewers than the men’s World Cup final last year between France and Croatia, and it was also the most watched World Cup game on a Spanish-language channel, with 1.6 million Telemundo views. (NBC News)
“Stranger Things” and experiential marketing. The third season of Netflix’s hit show was released last week, with 40.7 million U.S. households viewing it in its first four days. Netflix is amping up the buzz with entertainment-linked merchandise and a slew of pop-ups, including a Hawkins fair on Santa Monica Beach and a Scoops Ahoy in Burbank. (Bloomberg)
Apple and Amazon release new ads. On Wednesday, Apple premiered their new humorous ad “Nap” featuring a man utilizing Face ID while relaxing, and Amazon premiered a heartfelt ad titled “Sisterhood” highlighting the sibling connection with an Amazon Echo. (Ad Age)
Read last week’s trends.