We recognize that building a culture of teamwork, accountability, and excellence helps us deliver on our mission to restore simplicity for marketers who use the power of sight, sound, and motion to reach their audiences.
The business of TV has remained relatively unchanged for the past 50 years. Today, the industry is rapidly transforming in response to a number of challenges like audience fragmentation and inflationary pricing. In order to empower the future of brand advertising and bring clarity to our clients, we embody a core set of values prioritizing teamwork, collaboration, clarity, honesty, leadership and focus. They impact everything we do, internally and externally.
These are the five core values we put into practice every day.
Together we’re better. With a one-team mindset, when one of us wins, we all win. We win by bringing different perspectives to the table and empowering individuals to bring their own viewpoints and experiences. We thrive on feedback and critical, honest conversation. Together, we celebrate one another’s accomplishments, hold one another accountable in fair and nonjudgmental ways, and help one another grow and learn.
Knowledge is power. The industry is changing, and our team is constantly seeking knowledge and ways to improve. It powers better decisions and unlocks potential. And in a rapidly evolving industry, we encourage curiosity, and ask questions to build upon our base of knowledge and understanding of the TV landscape.
Our knowledge differentiates us. Our curiosity to seek what’s next and meet the demands of the changing industry sets us up to execute, and it fuels the success we bring to clients.
Embrace change. There’s no doubt the TV ecosystem is changing. At Cadent, we see this change as an opportunity for progress. What better time to pitch new ideas and meet the needs of a changing industry than right now?
Change keeps us open-minded, nimble, and responsive to the ever-evolving situations we face as a company, and as individuals. We build our team with people who are excited at the opportunity to make their mark on the industry and move the needle for clients, and we prize strength, resilience, patience, and flexibility.
Lead the way. We blaze the trail for each other. We aim to inspire with our creativity, inventiveness and innovativeness, and we encourage every member of the Cadent team to contribute to the effort. It’s paramount that employees feel safe and supported enough to take risks, float ideas, and start conversations. Simply put, we are active models of excellence: in our products, our services, and our entire organization.
Results over rules. Thomas Edison has been credited with saying, “There are no rules here. We’re trying to accomplish something,” and we feel much the same way. We have a rebellious streak, and that’s a good thing – we find entirely new paths of success for our clients. We don’t hold preconceived notions about the best way to succeed.
At Cadent, we know our success is based upon our clients’ successes. So we aim to overcome any obstacle and never waiver in our quest to excel, on their behalf and our own.