This week, we’re talking about “Game of Thrones,” OTT revenue next year and a more automated future for TV advertising.
TV ads get more automated, easier. A Videa study of more than 200 marketing and ad professionals found 52% of respondents strongly agree that TV buying is transforming. More than 50% of survey respondents said they see money moving from digital to TV with easier, more automated buying. (RBR)
It’s a streaming world. Seventy percent of U.S. households have at least one streaming service subscription, compared with 40 percent of U.K. homes, according to a study from nScreenMedia’s Vindicia. The average American subscriber watches 3.4 services, at an average of $8.53 per month. (Forbes)
OTT ad revenue to double by 2020, Magna says. The agency predicts OTT ad spend will see 39% growth to $3.8 billion in 2019 and 31% growth to $5 billion by 2020. (AdExchanger
“Game of Thrones” finale approaches. Beginning April 14, the final season of the epic HBO show will air. Time breaks down the season teasers, photos from the set and cast tweets to try to decipher what happens in the last episodes of the show. (Time)