This week, we’re talking about Apple’s streaming service announcement, consumer feelings about privacy and #MarchMadness.

Apple is set to stream. Launching in 100 countries in the fall, Apple TV Plus will feature a slate of original content. Stars who made the trip to Cupertino to speak at the event include Oprah, Steven Spielberg, Jason Momoa, Jennifer Aniston, Steve Carell and Reese Witherspoon. The service will be ad-free. (The Verge)

Three out of four people are “alarmed” about privacy. But most said they aren’t willing to pay to protect their personal information, according to Norton Lifelock’s Cyber Safety Insights Report. A third of respondents ages 18-38 deleted their social media accounts in the past year because of privacy concerns, compared to a fifth of those who are 54 and older. (MarketWatch)

March Madness viewing is up. Nielsen Media Research found TV ratings for the tournament’s first weekend were the second-highest since 1991. Additionally, Conviva data found that live streams and live hours of consumption for the first week of March Madness were up 25% over last year. (Forbes)

‘Sex and the City’ gets another spinoff. After two movies and a show about Carrie’s younger years, there’s another installment of the hit show, this one coming from Paramount Television. The show will focus on characters in their 50s and 60s and topics including marriage, divorce, grief and children, according to Deadline.

See last week’s TV trends.

Posted by Felicia Greiff